Design of Kawaii-Style Characters
What is this kawaii?
A course by Estudio Kudasai , Illustrators and Designers
About the video: What is this kawaii?
Overview
“In this lesson we will tell you what the word "kawaii" means, the different areas it covers and how it is linked to illustration.”
In this video lesson Estudio Kudasai addresses the topic: What is this kawaii?, which is part of the Domestika online course: Design of Kawaii-Style Characters. Learn to create adorable characters inspired by Japanese culture.
Partial transcription of the video
“Very well. we have introduced ourselves and talked about our influences. But this workshop is called Kawaii Laboratory. I think it’s time we discuss what kawaii means. Kawaii is a Japanese word meaning cute or adorable in Japanese. It's pronounced kawaii. not kawaii as many places mispronounce it. It ends with a double 'i'. making it kawaii. Kawaii is an adjective. Yet. when discussing illustration. we don't refer to it as cute or adorable illustration. Instead. we explore its unique style. Kawaii illustration. a genre rooted in Japan. was actually developed in the West. It embodies a sense...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of Kawaii-Style Characters
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Category
Illustration -
Software
Adobe Illustrator -
Areas
Character Design, Design, Manga, Traditional illustration, Vector Illustration
Estudio Kudasai
A course by Estudio Kudasai
Azul Piñeiro was embarking on her career as a children's illustrator when she decided to found Estudio Kudasai with graphic designer Carlos Higuera. Thanks to their shared passion for Japanese culture and aesthetics, they decided to specialize in kawaii-style illustration.
They didn’t have to wait long before an opportunity to live in Tokyo arose. Immersed in Japan’s visual culture and aesthetics, they decided to focus their efforts on disassociating the kawaii style from the concept of something childish to position it in the market as a communication tool for all ages.
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- 12 lessons (1h 54m)
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- Audio: Spanish, English, Italian, Portuguese
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- Level: Beginner
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