Design of Kawaii-Style Characters
What is this kawaii?
A course by Estudio Kudasai , Illustrators and Designers
About the video: What is this kawaii?
Overview
“In this lesson we will tell you what the word "kawaii" means, the different areas it covers and how it is linked to illustration.”
In this video lesson Estudio Kudasai addresses the topic: What is this kawaii?, which is part of the Domestika online course: Design of Kawaii-Style Characters. Learn to create adorable characters inspired by Japanese culture.
Partial transcription of the video
“[Music] Very well! So, we already introduce ourselves and we talk about our influences. But this workshop is called Kawaii Laboratory. I think it's time we talked about what Kawaii is. Kawaii is a Japanese word that means cute or cuddly in Japanese, it is said Kawaii, not Kawai as they say on many sides. It has double "i" at the end, then it's Kawaii. Kawaii is then an adjective, however when we talk about illustration, we don't talk about cute illustration or illustration tender this Kawaii illustration concept of the Kawaii illustration as a genre is something that actually came out of Ja...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of Kawaii-Style Characters
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Category
Illustration -
Software
Adobe Illustrator -
Areas
Character Design, Design, Manga, Traditional illustration, Vector Illustration

Estudio Kudasai
A course by Estudio Kudasai
Azul Piñeiro was embarking on her career as a children's illustrator when she decided to found Estudio Kudasai with graphic designer Carlos Higuera. Thanks to their shared passion for Japanese culture and aesthetics, they decided to specialize in kawaii-style illustration.
They didn’t have to wait long before an opportunity to live in Tokyo arose. Immersed in Japan’s visual culture and aesthetics, they decided to focus their efforts on disassociating the kawaii style from the concept of something childish to position it in the market as a communication tool for all ages.
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- 12 lessons (1h 54m)
- 8 additional resources (3 files)
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- Audio: Spanish
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- Level: Beginner
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