Greeting Card Design: Illustrate and Sell Your Collection
Your Creative Style
A course by Lauren Radley , Illustrator and Designer
About the video: Your Creative Style
Overview
“It's time to talk about finding your creative voice and how to feel confident in your own style of illustration. I am going to tell you a little about how I have learnt to do this. We are also going to do some exercises that will help you to love what you create and the way that you draw. Finally, we will see how to create a style that really stands out from the crowd.”
In this video lesson Lauren Radley addresses the topic: Your Creative Style, which is part of the Domestika online course: Greeting Card Design: Illustrate and Sell Your Collection. Discover the process of creating a series of colorful greeting cards and learn how to sell them online.
Partial transcription of the video
“Your Creative Style In this lesson, we'll talk about style and how to have confidence in your own creative voice. We'll do a few exercises, which I hope will help you to start building that confidence. I would describe my own style as colourful, playful, fun and whimsical. It is often also described as cute. I like to draw maps, animals and people. I often work in 2D with block colours and swipes of texture here and there. My style has developed and changed over the years and it will do forever. As artists, I believe that we'll always constantly be growing and developing and changing our st...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Greeting Card Design: Illustrate and Sell Your Collection
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Category
Design, Illustration -
Software
Procreate -
Areas
Branding & Identity, Digital Illustration, Editorial Design, Graphic Design, Traditional illustration

Lauren Radley
A course by Lauren Radley
Lauren has been drawing ever since she can remember. In awe of her artist mother, she dreamt of being able to draw and paint just like her one day. She was encouraged by her family to draw and create from a young age, and didn’t hesitate to apply to art college when finishing school. Lauren studied illustration and Kingston University, London, but it wasn’t until taking a gap year to travel Asia that she decided to focus on her illustration work and launch her first website. Once back in London, Lauren started picking up editorial work and began building her reputation as an illustrator.
Since her first major commissioned artwork–creating a mural for Coffee Republic–and her impactful work for the ad campaign for Cancer Rearch, Lauren hasn’t looked back. She has worked with clients including The National Trust, Waitrose, and The Telegraph. She has illustrated for many magazines and publications including BBC Good Food, The Evening Standard, and Psycologies magazine. Today, her time is split between client work and working on new products for her online business. In one of her latest projects, Lauren designed a book of stamps for the Royal Mail, which will be in circulation for a minimum of five years.
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- 5,305 students
- 16 lessons (2h 59m)
- 30 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
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