Greeting Card Design: Illustrate and Sell Your Collection
Trends, Inspirations and Mood Boards
A course by Lauren Radley , Illustrator and Designer
About the video: Trends, Inspirations and Mood Boards
Overview
“Now, I will talk about the greetings card market, trends, and how to gather inspiration and create a mood board for your new collection.”
In this video lesson Lauren Radley addresses the topic: Trends, Inspirations and Mood Boards, which is part of the Domestika online course: Greeting Card Design: Illustrate and Sell Your Collection. Discover the process of creating a series of colorful greeting cards and learn how to sell them online.
Partial transcription of the video
“Trends, Inspirations and Mood Boards In this lesson, we'll talk about trends, getting inspired and creating mood boards. In any design industry where you want to sell a product, it's vital to look at trends, especially in a competitive market like the greetings card industry. It's important to look at trending themes and colours. Do they change with the seasons or depending on where the product is being sold or who to? Start observing what styles are trending. Perhaps you've noticed recurring themes with styles of maximalism or Matisse inspired cut-outs or travel illustrations. Consider wha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Greeting Card Design: Illustrate and Sell Your Collection
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Category
Design, Illustration -
Software
Procreate -
Areas
Branding & Identity, Digital Illustration, Editorial Design, Graphic Design, Traditional illustration
Lauren Radley
A course by Lauren Radley
Lauren has been drawing ever since she can remember. In awe of her artist mother, she dreamt of being able to draw and paint just like her one day. She was encouraged by her family to draw and create from a young age, and didn’t hesitate to apply to art college when finishing school. Lauren studied illustration and Kingston University, London, but it wasn’t until taking a gap year to travel Asia that she decided to focus on her illustration work and launch her first website. Once back in London, Lauren started picking up editorial work and began building her reputation as an illustrator.
Since her first major commissioned artwork–creating a mural for Coffee Republic–and her impactful work for the ad campaign for Cancer Rearch, Lauren hasn’t looked back. She has worked with clients including The National Trust, Waitrose, and The Telegraph. She has illustrated for many magazines and publications including BBC Good Food, The Evening Standard, and Psycologies magazine. Today, her time is split between client work and working on new products for her online business. In one of her latest projects, Lauren designed a book of stamps for the Royal Mail, which will be in circulation for a minimum of five years.
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- Audio: English
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- Level: Beginner
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