Introduction to Sensory Interior Design
The sense of smell
A course by Nayra Iglesias , Architect and Designer
About the video: The sense of smell
Overview
“Do you think the sense of smell is not important in a business? Now I am going to show you the importance of this sense in the design of sensory spaces.”
In this video lesson Nayra Iglesias addresses the topic: The sense of smell, which is part of the Domestika online course: Introduction to Sensory Interior Design. Learn to develop stunning projects for interiors by exploring the senses through textures, colors, sounds, tastes, and scents.
Partial transcription of the video
“The sense of smell In this lesson I will show you the importance of the sense of smell; one of the most powerful senses in sensory marketing. Smell is the sense that has the most power to evoke and stimulate memories. We remember 5% of what we see, 2% of what we hear, 1% of what we touch, and 35% of what we smell. That’s why it is a fundamental tool for using in interior design. Unlike our other senses, smell produces an immediate reaction, because we smell and then feel. So, we have to be very careful how we apply smell inside our spaces. Therefore, what we smell inside any business, will ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Sensory Interior Design
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Category
Architecture & Spaces -
Areas
Decoration, Interior Architecture, Interior Decoration, Interior Design, Retail Design, Spatial Design
Nayra Iglesias
A course by Nayra Iglesias
Nayra Iglesias is an expert in design and luxury project management at international level. She has been the director of the In Out Studio of architecture and interior design since 2008. They have offices in Madrid and the Canary Island specializing in the retail, restaurant, and hotel design sectors and have completed more than 200 projects around the world for brands like Camper, Manolo Blahnik, Swatch, Suárez Joyeros, Aristocrazy, and more.
Since 2018, she has been combining her professional efforts in the direction of the studio and teaching both her own classes and classes at the Escuela Superior de Diseño in Madrid.
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- 5,470 students
- 14 lessons (2h 4m)
- 28 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
