Introduction to Sensory Interior Design
Sensory marketing applied to design
A course by Nayra Iglesias , Architect and Designer
About the video: Sensory marketing applied to design
Overview
“Designing interiors goes beyond solving a functional briefing or technical aspects, the ultimate goal of the client is to enjoy and perceive a unique experience. To achieve this we must put the senses to work at the service of design.”
In this video lesson Nayra Iglesias addresses the topic: Sensory marketing applied to design, which is part of the Domestika online course: Introduction to Sensory Interior Design. Learn to develop stunning projects for interiors by exploring the senses through textures, colors, sounds, tastes, and scents.
Partial transcription of the video
“Sensory Marketing Applied to Design In this lesson, I will explain marketing and sensory neuromarketing and how to apply it to interior design. Eating with a metal spoon is not the same as using a wooden spoon, because it conveys a completely different sensation. Exactly the same happens when we work with, and enhance, a sense within any type of business. Why is it that we sometimes go to the bakery when we’re not hungry? Precisely because we’re following a smell, a smell which is created with an olfactory marketing strategy. It is essential to include the senses when designing a business, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Sensory Interior Design
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Category
Architecture & Spaces -
Areas
Decoration, Interior Architecture, Interior Decoration, Interior Design, Retail Design, Spatial Design
Nayra Iglesias
A course by Nayra Iglesias
Nayra Iglesias is an expert in design and luxury project management at international level. She has been the director of the In Out Studio of architecture and interior design since 2008. They have offices in Madrid and the Canary Island specializing in the retail, restaurant, and hotel design sectors and have completed more than 200 projects around the world for brands like Camper, Manolo Blahnik, Swatch, Suárez Joyeros, Aristocrazy, and more.
Since 2018, she has been combining her professional efforts in the direction of the studio and teaching both her own classes and classes at the Escuela Superior de Diseño in Madrid.
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- 14 lessons (2h 4m)
- 28 additional resources (11 files)
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- Audio: Spanish
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- Level: Beginner
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