Music Video Direction: From Concept to Presentation
first ideas
A course by Fred Ouro Preto , Director
About the video: first ideas
Overview
“In this class I will talk about the path I took to access artists with whom I identified at the right time in our careers. I will also talk about selecting good ideas.”
In this video lesson Fred Ouro Preto addresses the topic: first ideas, which is part of the Domestika online course: Music Video Direction: From Concept to Presentation. Learn how to direct a music video step by step and translate your ideas into a visual format.
Partial transcription of the video
“first ideas In this unit, we're going to talk about pre-production. We start with the artist's choice. Or you choose the artist, approaches an artist for those who want to do a job, or the artist comes to you. It is worth evaluating who the artist is and what is the moment in his career. If you arrive now, you, a director starting, and wanting to target a person who's blown up, with all the spotlight on her, it may not make sense to the artist. So it's interesting to look for someone who is more or less on your level, or an artist you can analyze the moment of your career and the market, in...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Music Video Direction: From Concept to Presentation
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Category
Photography & Video -
Areas
Audiovisual Production, Film, Film, Video & TV, Filmmaking, Music, Script, Video

Fred Ouro Preto
A course by Fred Ouro Preto
Fred Ouro Preto is a director whose work spans the fields of sports, lifestyle, and music. He has signed music videos for artists like Karol Conka, Emicida, Rincone, Xênia França, and more. His work has been internationally recognized with a nomination for Best Music Video at the 2019 Berlin Music Video Awards and an MTV Video Music Brazil award in 2011.
He has filmed across various countries including the UK, Mexico, Romania, Egypt, and South Africa. In December 2020, he released his debut feature film Emicida: AmarElo - It's All For Yesterday, a Netflix Originals documentary starring his long-time colleague Emicida.
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