Music Video Direction: From Concept to Presentation
In search of a conceptual proposal
A course by Fred Ouro Preto , Director
About the video: In search of a conceptual proposal
Overview
“Within the different variations of what a music video can be, what do you as a director want to show? What does the artist need to show? In this class we will talk about the conceptual proposal of the video.”
In this video lesson Fred Ouro Preto addresses the topic: In search of a conceptual proposal, which is part of the Domestika online course: Music Video Direction: From Concept to Presentation. Learn how to direct a music video step by step and translate your ideas into a visual format.
Partial transcription of the video
“In search of a conceptual proposal Perfect. In this class, we will talk about the conceptual proposal of the video clip. The big thing is that the music video can be anything. It could be a documentary, it could be a "fashion film", it can be a short film, animation, live, it has no limits. Here I will give some examples about video clip formats very different from each other. A commonly used option in video clips is "storytelling", is telling a story in the music video. An example I really like is Emicida's "Oasis". In this clip, we work basically dramaturgy. We didn't have the presence of...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Music Video Direction: From Concept to Presentation
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Category
Photography & Video -
Areas
Audiovisual Production, Film, Film, Video & TV, Filmmaking, Music, Script, Video

Fred Ouro Preto
A course by Fred Ouro Preto
Fred Ouro Preto is a director whose work spans the fields of sports, lifestyle, and music. He has signed music videos for artists like Karol Conka, Emicida, Rincone, Xênia França, and more. His work has been internationally recognized with a nomination for Best Music Video at the 2019 Berlin Music Video Awards and an MTV Video Music Brazil award in 2011.
He has filmed across various countries including the UK, Mexico, Romania, Egypt, and South Africa. In December 2020, he released his debut feature film Emicida: AmarElo - It's All For Yesterday, a Netflix Originals documentary starring his long-time colleague Emicida.
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