Music Video Direction: From Concept to Presentation

A course by Fred Ouro Preto
Director. São Paulo, Brazil.
Joined November 2020
, Director

Learn how to direct a music video step by step and translate your ideas into a visual format

  • Portuguese with subtitles in English
  • 100% positive reviews (13)
  • 484 students

Learn how to direct a music video step by step and translate your ideas into a visual format

Portuguese with subtitles in English
  • 100% positive reviews (13)
  • 484 students
  • Online and at your own pace
  • Audio: Portuguese
  • Level: Beginner
  • 14 lessons (1h 12m)
  • Available on the app
  • Portuguese, Spanish, English, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

Behind every music hit is a video that seeks to convey the song through images while strengthening the artist's visual identity. Working with this audiovisual language can be an exciting challenge, as demonstrated by director Fred Ouro Preto, who has worked on pieces for artists such as Emicida and Xênia França, been recognized with an MTV Video Music Brazil award, as well as nominated for Best Music Video at the Berlin Music Video Awards.

In this course, learn the process for making a music video from preproduction all the way to finishing up in postproduction. Fred teaches you to define concepts, find references, put together a script, and choose your film crew. Wrap things up by discovering how to create an effective publishing strategy.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Conceptualizing the video
  • U3
    U3. Producing the video clip
  • U4
    U4. Post production
  • FP
    FP Final Project
View details

Start the course by getting to know a little about Fred's career and hear how he went from assistant film editor to director of feature films, commercials, and music videos. He also shares some of his most significant influences from the audiovisual scene.

Next, get straight to work on the preproduction stage of your video clip. Begin by defining the message you want to convey and explore how to adapt it to different budgets and types of possible clips. Put together a mood board and discover the importance of gathering a good team and choosing the appropriate materials to work with.

Now it's time to make the sea of ideas whirling around in your head a reality! Fred discusses ways to find the ideal shoot location and define the overall aesthetic, the costumes, and the photography direction. Then explore some techniques for directing the actors, learning how to plan your shoot days in advance, and managing unforeseen circumstances.

Finally, organize all your material for preparing the final cut and editing, before hearing some last tips from Fred for facilitating organization and agility throughout. With your project finished, work on delineating certain strategies for releasing your music video to achieve good positioning and developing products that can be released on a range of different platforms.

What is this course's project?

Create a dossier containing all the necessary steps for putting together a music video.

Who is it for?

Students and professionals in the audiovisual and music fields who want to make their own music video.

What you need

No technical knowledge is necesary for this course, but basic experience using cameras and editing software would be an advantage.


484 Students
13 Reviews
100% Positive ratings

Fred Ouro Preto

A course by Fred Ouro Preto


Fred Ouro Preto is a director whose work spans the fields of sports, lifestyle, and music. He has signed music videos for artists like Karol Conka, Emicida, Rincone, Xênia França, and more. His work has been internationally recognized with a nomination for Best Music Video at the 2019 Berlin Music Video Awards and an MTV Video Music Brazil award in 2011.

He has filmed across various countries including the UK, Mexico, Romania, Egypt, and South Africa. In December 2020, he released his debut feature film Emicida: AmarElo - It's All For Yesterday, a Netflix Originals documentary starring his long-time colleague Emicida.


  • U1


    • Presentation
    • Influences
  • U2

    Conceptualizing the video

    • first ideas
    • In search of a conceptual proposal
    • Searching for references
    • Assembling your presentation
    • Team and equipment
  • U3

    Producing the video clip

    • the lease
    • art and costumes
    • photography direction
    • Direction of action
    • filming plan
  • U4

    Post production

    • the select and the balance
    • I have a project: what to do with it?
  • FP

    Final Project

    • Video clip creation: from concept to presentation

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

    Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every course

    Get a personalized certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

  • You'll get your personal certificate as soon as you complete the course. You can see all your certificates under the Certificates section in your profile. You can download your certificates in PDF and share the link online. Learn more about certificates

Music Video Direction: From Concept to Presentation. A Photography, and Video course by Fred Ouro Preto

Music Video Direction: From Concept to Presentation

A course by Fred Ouro Preto
Director. São Paulo, Brazil.
Joined November 2020
  • 100% positive reviews (13)
  • 484 students