Music Video Direction: From Concept to Presentation

A course by Fred Ouro Preto , Director

Director. São Paulo, Brazil.
Joined November 2020

Learn how to direct a music video step by step and translate your ideas into a visual format

  • Portuguese with subtitles in English
  • 100% positive reviews (39)
  • 1220 students

Learn how to direct a music video step by step and translate your ideas into a visual format

Behind every music hit is a video that seeks to convey the song through images while strengthening the artist's visual identity. Working with this audiovisual language can be an exciting challenge, as demonstrated by director Fred Ouro Preto, who has worked on pieces for artists such as Emicida and Xênia França, been recognized with an MTV Video Music Brazil award, as well as nominated for Best Music Video at the Berlin Music Video Awards.

In this course, learn the process for making a music video from preproduction all the way to finishing up in postproduction. Fred teaches you to define concepts, find references, put together a script, and choose your film crew. Wrap things up by discovering how to create an effective publishing strategy.

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What will you learn in this online course?

14 lessons & 13 downloads

First ideas
2 minutes, 53 seconds
Searching for references
2 minutes, 13 seconds
Assembling your presentation
7 minutes, 25 seconds
Team and equipment
7 minutes, 20 seconds
The lease
4 minutes, 49 seconds
Portuguese with subtitles in English
  • 100% positive reviews (39)
  • 1220 students
  • 14 lessons (1h 12m)
  • 13 additional resources (4 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Portuguese
  • Portuguese, Spanish, English, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Create a dossier containing all the necessary steps for putting together a music video.

Projects by course students

Who is this online course for?

Students and professionals in the audiovisual and music fields who want to make their own music video.

Requirements and materials

No technical knowledge is necesary for this course, but basic experience using cameras and editing software would be an advantage.


1220 Students
39 Reviews
100% Positive ratings

Fred Ouro Preto

A course by Fred Ouro Preto

Teacher Plus

Fred Ouro Preto is a director whose work spans the fields of sports, lifestyle, and music. He has signed music videos for artists like Karol Conka, Emicida, Rincone, Xênia França, and more. His work has been internationally recognized with a nomination for Best Music Video at the 2019 Berlin Music Video Awards and an MTV Video Music Brazil award in 2011.

He has filmed across various countries including the UK, Mexico, Romania, Egypt, and South Africa. In December 2020, he released his debut feature film Emicida: AmarElo - It's All For Yesterday, a Netflix Originals documentary starring his long-time colleague Emicida.


  • U1


    • Presentation
    • Influences
  • U2

    Conceptualizing the video

    • first ideas
    • In search of a conceptual proposal
    • Searching for references
    • Assembling your presentation
    • Team and equipment
  • U3

    Producing the video clip

    • the lease
    • art and costumes
    • photography direction
    • Direction of action
    • filming plan
  • U4

    Post production

    • the select and the balance
    • I have a project: what to do with it?
  • FP

    Final project

    • Video clip creation: from concept to presentation

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Music Video Direction: From Concept to Presentation. Photography, and Video course by Fred Ouro Preto

Music Video Direction: From Concept to Presentation

A course by Fred Ouro Preto
Director. São Paulo, Brazil.
Joined November 2020
  • 100% positive reviews (39)
  • 1220 students