Creating a Visual Strategy for Social Media
Creation of a Briefing
A course by Silvia Bosch , Digital Consultant
About the video: Creation of a Briefing
Overview
“Now I will explain how to create a briefing where you will define the objectives you want to achieve through the brand, how and why. In addition, it will be time to specify the type of product or service you offer, what will be the tone of voice and what type of images you want to define you.”
In this video lesson Silvia Bosch addresses the topic: Creation of a Briefing, which is part of the Domestika online course: Creating a Visual Strategy for Social Media. Make your brand shine and stand out from the crowd with your creative content.
Partial transcription of the video
“The brief or briefing serves as a simple yet crucial document that acts as your starting point. outlining you are and what products or services you offer in clear and concise terms. Where do you envision them? What are your goals. and through which channels will you present them? This document should be straightforward and clear. serving as a practical tool for you and those working with you. and for the people working for you. and even For those who might join your team in the future. you can clearly explain your vision and goals. This ensures they understand your objectives and the channe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating a Visual Strategy for Social Media
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Instagram, Instagram Marketing, Mobile Marketing, Social Media
Silvia Bosch
A course by Silvia Bosch
While studying a degree in marketing management and public relations, Silvia Bosch discovered the power of visual experiences for advertising products or services. She immediately fell in love with creating visual identities and decided to explore the psychology of creativity within marketing. After working in several different sectors, she landed on social media.
Silvia currently works as a freelance consultant helping companies and individuals enhance their communication strategies to boost their visibility within their field. Over the past 11 years, she has attracted more than 50,000 followers to her Instagram account which, along with her blog, has given her the opportunity to work with brands from all over the world.
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- 18 lessons (2h 33m)
- 12 additional resources (4 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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