Creating a Visual Strategy for Social Media
Study Your Audience
A course by Silvia Bosch , Digital Consultant
About the video: Study Your Audience
Overview
“Next, I will show you how to define your buyer persona, that is, the profile of the ideal buyer of your product. This will allow you to define a sales strategy.”
In this video lesson Silvia Bosch addresses the topic: Study Your Audience, which is part of the Domestika online course: Creating a Visual Strategy for Social Media. Make your brand shine and stand out from the crowd with your creative content.
Partial transcription of the video
“In this lesson. i will explain how to create your persona of your buyer persona. The ideal buyer profile for creating a top-notch brand strategy starts by acknowledging that no single product can satisfy every individual. Recognizing this limitation allows you to focus on specific groups whose needs align closely with what your product offers. ensuring more targeted and effective marketing. the traits of the person you wish to connect with and. from there. define them. their personality. A buyer persona represents your ideal customer. the one you aim to reach. Visualize person clearly. Pict...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating a Visual Strategy for Social Media
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Instagram, Instagram Marketing, Mobile Marketing, Social Media
Silvia Bosch
A course by Silvia Bosch
While studying a degree in marketing management and public relations, Silvia Bosch discovered the power of visual experiences for advertising products or services. She immediately fell in love with creating visual identities and decided to explore the psychology of creativity within marketing. After working in several different sectors, she landed on social media.
Silvia currently works as a freelance consultant helping companies and individuals enhance their communication strategies to boost their visibility within their field. Over the past 11 years, she has attracted more than 50,000 followers to her Instagram account which, along with her blog, has given her the opportunity to work with brands from all over the world.
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- 4,479 students
- 18 lessons (2h 33m)
- 12 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
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