Creating a Visual Strategy for Social Media
A course by Silvia Bosch , Digital Consultant
Make your brand shine and stand out from the crowd with your creative content
- Spanish with subtitles in English
- 99% positive reviews (146)
- 4058 students
Make your brand shine and stand out from the crowd with your creative content
Social media has become one of the most influential tools for building a brand's reputation. And to do so, you need a well-kept image crafted through relevant content like videos, photos, graphics, and illustrations. Silvia Bosch, digital consultant with more than 50,000 followers on Instagram, teaches you the secrets to a successful image on social media.
In this course, learn how to create your own visual identity for social media with a strategy that sets you apart from the competition. Define your project and your target audience by developing the tone, color palette, and photographic style that best suits your brand. Want to make your brand shine?
What will you learn in this online course?
18 lessons & 12 downloads
- 99% positive reviews (146)
- 4058 students
- 18 lessons (2h 33m)
- 12 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a visual strategy for a brand of your choice that builds trust and credibility with your target audience.
Projects by course students
Who is this online course for?
Anyone interested in developing a brand strategy to put into practice and create engaging content that captures the essence of a brand.
Requirements and materials
For this course, you just need basic knowledge of social media and an internet connection to work with applications like Canva.
Reviews
A course by Silvia Bosch
While studying a degree in marketing management and public relations, Silvia Bosch discovered the power of visual experiences for advertising products or services. She immediately fell in love with creating visual identities and decided to explore the psychology of creativity within marketing. After working in several different sectors, she landed on social media.
Silvia currently works as a freelance consultant helping companies and individuals enhance their communication strategies to boost their visibility within their field. Over the past 11 years, she has attracted more than 50,000 followers to her Instagram account which, along with her blog, has given her the opportunity to work with brands from all over the world.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Visual Strategy
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What Is a Visual Strategy
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Benefits of Creating a Good Visual Strategy
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Importance of Storytelling
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U3
Create a Visual Strategy from Scratch
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Analysis of Your Identity
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Study Your Audience
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Creation of a Briefing
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Tone of Voice and Mood Board
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Choosing Your Look and Feel
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U4
Implementation
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Meet the Most Powerful Platforms
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Choice of Platforms Where to Be Present
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Creation of Content According to the Platform
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Tools for Content Creation
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U5
Calendar
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Calendar Creation
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Content Scheduling
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U6
Results Study
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Analyze Your Results
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Analyze Your Competition
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FP
Final project
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Creating a Visual Strategy for Social Media
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
cristina_mondejar
Me ha encantado el curso, he aprendido muchísimo y me ha gustado mucho como explica Silvia. He preparado un plan de acción para llevar a cabo sus recomendaciones.
¡Recomendadísimo!
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leila_raquel
Estou adorando o curso, ela é direta e tem muita energia, conforme as aulas vão passando entendemos cada vez mais a importância de um estratégia visual, e assim construir a nossa.
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gabriellycabral7
Estou gostando muito, tenho aprendido bastante com as aulas que são explicativas e com conteúdo bastante direto. As atividades ajudam a exercitar o aprendizado e a partir disso podemos construir nossos próprios projetos ao longo do curso.
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valenzuelamj
Muy buen curso. Muy bien explicado todo. Me encantó
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amandaf_
Curso incrível e simplificado 😍
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