Creating a Visual Strategy for Social Media
A course by Silvia BoschDigital Consultant
A course by Silvia Bosch, Digital Consultant
Make your brand shine and stand out from the crowd with your creative content
Social media has become one of the most influential tools for building a brand's reputation. And to do so, you need a well-kept image crafted through relevant content like videos, photos, graphics, and illustrations. Silvia Bosch, digital consultant with more than 50,000 followers on Instagram, teaches you the secrets to a successful image on social media.
In this course, learn how to create your own visual identity for social media with a strategy that sets you apart from the competition. Define your project and your target audience by developing the tone, color palette, and photographic style that best suits your brand. Want to make your brand shine?
What will you learn in this online course?
18 lessons & 12 downloads
What Is a Visual Strategy
12 minutes, 20 seconds
Benefits of Creating a Good Visual Strategy
12 minutes, 24 seconds
Importance of Storytelling
9 minutes, 43 seconds
Analysis of Your Identity
6 minutes, 30 seconds
Study Your Audience
5 minutes, 56 seconds
Creation of a Briefing
5 minutes, 19 seconds
What's included in this course?
Start the course by getting to know Silvia Bosch, who tells you about her professional background and shows you some of her recent work. She also shares her biggest sources of inspiration, including books that have influenced her throughout her career and artists that spark her creativity.
In the next unit, learn what a visual strategy is and why it's important to create one at the beginning of any project. Silvia explains the five major benefits of following a strategy and teaches you how to deliver your message using storytelling and engaging content.
Now it's time to start crafting your own identity. Analyze your buyer persona and create a brief where you set the goals you want to accomplish with your strategy. Once you know who you are, where you're going, and what you have to offer, work on tone and visual style for your brand.
Then, Silvia gives you a rundown of the major social media platforms where you can post your content and shares some tips to help you decide which ones best suit your project. To bring everything together, learn how to use different applications to create visual harmony for your brand with unique, eye-catching images.
What is this course's project?
Develop a visual strategy for a brand of your choice that builds trust and credibility with your target audience.
Projects by course students
Who is this online course for?
Anyone interested in developing a brand strategy to put into practice and create engaging content that captures the essence of a brand.
Requirements and materials
For this course, you just need basic knowledge of social media and an internet connection to work with applications like Canva.
Reviews
- 7 months ago
Merci pour ce cours, il a ete tres pertinent et coherent, aussi strategique que benefique
- 1 year ago
Excelente curso muy bien explicado nada aburrido y todos los temas fueron interesantes!!
- 2 years ago
excelente curso
- 2 years ago
Dużo istotnych informacji. Polecam kurs.
- 2 years ago
a teoria é muito bem explicada
Silvia currently works as a freelance consultant helping companies and individuals enhance their communication strategies to boost their visibility within their field. Over the past 11 years, she has attracted more than 50,000 followers to her Instagram account which, along with her blog, has given her the opportunity to work with brands from all over the world.
Content
- U1
Introduction
- Presentation
- Influences
- U2
Visual Strategy
- What Is a Visual Strategy
- Benefits of Creating a Good Visual Strategy
- Importance of Storytelling
- U3
Create a Visual Strategy from Scratch
- Analysis of Your Identity
- Study Your Audience
- Creation of a Briefing
- Tone of Voice and Mood Board
- Choosing Your Look and Feel
- U4
Implementation
- Meet the Most Powerful Platforms
- Choice of Platforms Where to Be Present
- Creation of Content According to the Platform
- Tools for Content Creation
- U5
Calendar
- Calendar Creation
- Content Scheduling
- U6
Results Study
- Analyze Your Results
- Analyze Your Competition
- FP
Final project
- Creating a Visual Strategy for Social Media
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to design a cohesive visual identity, create and schedule visual content for Instagram, TikTok, and Pinterest, use tools like Unum, apply storytelling techniques, analyze competitors, define your buyer persona, and boost your brand or project’s visibility across digital platforms.
The course is designed for people with intermediate knowledge of social media or design, but it’s also accessible to those with basic skills who want to deepen their understanding of visual strategies and digital branding.
All you need is a mobile device or computer with internet access and basic image and video editing apps like Unum, Canva, or other free tools. No advanced skills or professional software required.
The goal is to help you create, manage, and optimize your brand or personal project’s visual identity and communication on social media, standing out from competitors and connecting with your audience.
You’ll learn how to create eye-catching visual content, schedule posts, use filters, reels, and stories, and apply targeting and engagement techniques to increase your brand’s visibility and positioning on Instagram.
The course covers creating color palettes, designing mood boards, defining tone of voice, brand archetypes, font selection, visual consistency, and tools to define and communicate your project’s visual identity.
Yes, it includes SWOT analysis techniques, result tracking, and processes to compare your brand with competitors, identify opportunities, and fine-tune your visual strategy to stand out in the digital market.