Creating a Visual Strategy for Social Media

A course by Silvia Bosch
Digital Consultant. Barcelona, Spain.
Joined September 2019
, Digital Consultant

Make your brand shine and stand out from the crowd with your creative content

  • Spanish with subtitles in English
  • 97% positive reviews (69)
  • 1799 students

Make your brand shine and stand out from the crowd with your creative content

Spanish with subtitles in English
  • 97% positive reviews (69)
  • 1799 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 18 lessons (2h 33m)
  • Available on the app
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

Social media has become one of the most influential tools for building a brand's reputation. And to do so, you need a well-kept image crafted through relevant content like videos, photos, graphics, and illustrations. Silvia Bosch, digital consultant with more than 50,000 followers on Instagram, teaches you the secrets to a successful image on social media.

In this course, learn how to create your own visual identity for social media with a strategy that sets you apart from the competition. Define your project and your target audience by developing the tone, color palette, and photographic style that best suits your brand. Want to make your brand shine?

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Visual Strategy
  • U3
    U3. Create a Visual Strategy from Scratch
  • U4
    U4. Implementation
  • U5
    U5. Calendar
  • U6
    U6. Results Study
  • FP
    FP Final Project
View details

Start the course by getting to know Silvia Bosch, who tells you about her professional background and shows you some of her recent work. She also shares her biggest sources of inspiration, including books that have influenced her throughout her career and artists that spark her creativity.

In the next unit, learn what a visual strategy is and why it's important to create one at the beginning of any project. Silvia explains the five major benefits of following a strategy and teaches you how to deliver your message using storytelling and engaging content.

Now it's time to start crafting your own identity. Analyze your buyer persona and create a brief where you set the goals you want to accomplish with your strategy. Once you know who you are, where you're going, and what you have to offer, work on tone and visual style for your brand.

Then, Silvia gives you a rundown of the major social media platforms where you can post your content and shares some tips to help you decide which ones best suit your project. To bring everything together, learn how to use different applications to create visual harmony for your brand with unique, eye-catching images.

What is this course's project?

Develop a visual strategy for a brand of your choice that builds trust and credibility with your target audience.

Who is it for?

Anyone interested in developing a brand strategy to put into practice and create engaging content that captures the essence of a brand.

What you need

For this course, you just need basic knowledge of social media and an internet connection to work with applications like Canva.


1799 Students
69 Reviews
97% Positive ratings

Silvia Bosch

A course by Silvia Bosch

Digital Consultant

While studying a degree in marketing management and public relations, Silvia Bosch discovered the power of visual experiences for advertising products or services. She immediately fell in love with creating visual identities and decided to explore the psychology of creativity within marketing. After working in several different sectors, she landed on social media.

Silvia currently works as a freelance consultant helping companies and individuals enhance their communication strategies to boost their visibility within their field. Over the past 11 years, she has attracted more than 50,000 followers to her Instagram account which, along with her blog, has given her the opportunity to work with brands from all over the world.


  • U1


    • Presentation
    • Influences
  • U2

    Visual Strategy

    • What Is a Visual Strategy
    • Benefits of Creating a Good Visual Strategy
    • Importance of Storytelling
  • U3

    Create a Visual Strategy from Scratch

    • Analysis of Your Identity
    • Study Your Audience
    • Creation of a Briefing
    • Tone of Voice and Mood Board
    • Choosing Your Look and Feel
  • U4


    • Meet the Most Powerful Platforms
    • Choice of Platforms Where to Be Present
    • Creation of Content According to the Platform
    • Tools for Content Creation
  • U5


    • Calendar Creation
    • Content Scheduling
  • U6

    Results Study

    • Analyze Your Results
    • Analyze Your Competition
  • FP

    Final Project

    • Creating a Visual Strategy for Social Media

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

    Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every course

    Get a personalized certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

  • You'll get your personal certificate as soon as you complete the course. You can see all your certificates under the Certificates section in your profile. You can download your certificates in PDF and share the link online. Learn more about certificates

Creating a Visual Strategy for Social Media. A Marketing, and Business course by Silvia Bosch

Creating a Visual Strategy for Social Media

A course by Silvia Bosch
Digital Consultant. Barcelona, Spain.
Joined September 2019
  • 97% positive reviews (69)
  • 1799 students