Creating a Visual Strategy for Social Media

Creating a Visual Strategy for Social Media

“With this course I have started the same journey as you with my new goal called "Flow Project". I must tell you that it has reminded me how fun this whole process is when you have an illusion and a brand that you want to make known. And it is that it is always from this love the results are significant. Next, I am going to review the different phases to follow to develop the final project: the creation of a visual strategy for the presence of a brand in social networks: Analysis and objectives The first thing I have done to start this journey has been to analyze my identity through a SWOT, study my audience defining my buyer persona and create a detailed briefing. In Unit 3 we saw how to develop each of them. Here I show you the SWOT, but you also share the definition of your buyer persona and the briefing that you did as an internship.

Definition of visual style In order to have a solid and coherent image with which to start creating my content, I have chosen my archetype to define my tone of voice with which I will transmit all my messages. Later, I created my mood board, where I visually captured the concept of my project. To create my mood board I have compiled all the information chosen so far: the history of the brand, the audience, Clara (my ideal client) and her needs, the values of my brand, and the general message I want to communicate. I have collected references on a Pinterest board, but I have decided to create a physical mood board, as I think it can be very useful to always have it close by for reference. When you share your mood board, it would be great if you tell us what archetype or archetypes you have chosen and explain what the tone of voice of your brand will be like. Look and feel With my mood board done, it was time to create my look & feel. It is undoubtedly the best base with which to build the brand image with which my target will identify and feel confidence with the products and / or services it offers. Remember to share the different elements that compose it: the chosen colors, the typeface that you are going to use, etc. Planning and content creation Finally, after choosing the social networks I want to be in, I have created content with some of the tools that I have taught you during the course. In addition, I have planned and programmed it as we learned in Unit 5 so that you see that you can dedicate your time to other aspects of your business that are also important and require dedication. In addition to your sharing the content calendar that you have made, you can also share some of the publications that you have created, and even comment on their results if you have had time to analyze how they have worked. Now share your final project with all of us by clicking on "Create your project". Remember to share all the steps you have taken in creating the visual strategy for your brand. It would be great if you showed a picture of each phase and added a short explanation about what you have done in each one. So I can give you feedback. On the other hand, if in addition to the Domestika community, you want to share your creation with everyone, you can also share your progress with the hashtag #SilviaBoschDomestika During this course we have visually created the strategy to publicize your new brand through social networks in an attractive, coherent way and, above all, with one or more clear objectives to follow from now on. My goal with the course is that you feel the same as I do, making this adventure start enjoyable and very practical so that you can go wherever you want and that thanks to the community that we believe we share our projects and give them light. Through all the information and tasks you will be able to determine which are the most important keys to take into account when you are going to implement the strategies and create your own visual identity by following them. I also invite you to participate in the forum raising any questions that may arise and commenting and helping other colleagues. So now it's your turn, start to shine as you deserve. A hug and a spark of light. ”

Partial transcription of the video

“We have completed our journey through this course. I sincerely hope that you found joy in viewing it just as I experienced pleasure in crafting it. After all. the essence of this endeavor lies in deriving satisfaction from the creation and dissemination of meaningful content via platforms such as social media. The content you present will mirror your identity and reflect who you truly are. So. enjoy the process. Before crafting your strategy. remember your identity. Analyze your audience. and when drafting a briefing. keep your goals in mind. This is crucial. Set achievable goals to avoid f...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creating a Visual Strategy for Social Media

• Level: Beginner
• 99% positive reviews (154)
• 4540 students
• 6 units
• 18 lessons (2h 33m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Branding & Identity, Communication, Instagram, Instagram Marketing, Mobile Marketing, Social Media