Creative Direction for Product Photography
Selection, Editing and Retouching
A course by Josefina Mogrovejo , Photographer and Art Director
Joined June 2019
About the video: Selection, Editing and Retouching
Overview
“You will see how to analyze all the images to define strengths and weaknesses of each one. I am going to explain to you what criteria you have to take into account to select the final image. Once the selection is made, you will learn to edit the images with Raw Camera and Photoshop. You will see how to make exposure adjustments and correct some small errors to make the image ready for publication. You will also learn how to edit the images you took with the cell phone with VSCO. ”
In this video lesson Josefina Mogrovejo addresses the topic: Selection, Editing and Retouching, which is part of the Domestika online course: Creative Direction for Product Photography. Create a visual universe and enhance brand identity by defining the composition, color and lighting of your images.
Partial transcription of the video
“Selection, editing and retouching Now we are going to select the photos and edit them. Broadly speaking, what I can see is that we have three different options. On the one hand, the notebook with the thread on top, then the notebook with the "bouquet" of lavender and the notebook with the "bouquet" of dried orange flowers. The one with the thread seemed like a good idea. I really liked that dynamic thing that the thread gave it and organic, but it seems to me that at the level it takes, it doesn't work that much. For now, I would discard the thread take and focus on choosing, if we are goin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction for Product Photography
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Category
Photography & Video -
Areas
Art Direction, Digital Photography, Photographic Composition, Photography, Photography Post-production, Product Photography

Josefina Mogrovejo
A course by Josefina Mogrovejo
Josefina Mogrovejo is an image and sound designer, photographer, and art director. Over the course of her career, she has become an expert in set design and still life photography. Her expertise and innovation come from hours of rummaging through flea markets and finding ways to give objects new meaning while creating unique compositions that reinforce the message behind the photograph.
She has worked on a variety of projects for national and international clients including Disney, Nesquik, Beefeater, McDonald's, Tastemade, Brother, Monoblock, Kasadesign, and Filgo. Over the past ten years, she has also devoted her time to teaching workshops where she shares the knowledge and experience she has acquired throughout her career.
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- Level: Beginner
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