Creative Direction for Product Photography
A course by Josefina Mogrovejo , Photographer and Art Director
Joined June 2019
Create a visual universe and enhance brand identity by defining the composition, color and lighting of your images
Joined June 2019
Photographer and art director Josefina Mogrovejo is a firm believer that strategically planning every detail of an image is the key to capturing the essence of a brand or product. This concept is what drives her never-ending quest for the perfect props to create eye-catching product photos.
Learn how to create the visual universe of a product by taking unique photos using the items you have at your disposal. By the end of this course, you'll know how to apply key concepts of creative art direction like composition, color, and lighting to enhance brand identities on social media.
What will you learn in this online course?
12 lessons & 27 downloads
- 98% positive reviews (51)
- 1,382 students
- 12 lessons (2h 36m)
- 27 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Photograph a product of your choice applying key concepts of creative art direction like composition, color, and lighting.
Projects by course students
Who is this online course for?
For entrepreneurs, photographers, art directors, and community managers.
Requirements and materials
A reflex camera or a cell phone with an image editing applications.
Reviews
Josefina Mogrovejo
A course by Josefina Mogrovejo
Josefina Mogrovejo is an image and sound designer, photographer, and art director. Over the course of her career, she has become an expert in set design and still life photography. Her expertise and innovation come from hours of rummaging through flea markets and finding ways to give objects new meaning while creating unique compositions that reinforce the message behind the photograph.
She has worked on a variety of projects for national and international clients including Disney, Nesquik, Beefeater, McDonald's, Tastemade, Brother, Monoblock, Kasadesign, and Filgo. Over the past ten years, she has also devoted her time to teaching workshops where she shares the knowledge and experience she has acquired throughout her career.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Let's Do It
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Visual Universe and Idea
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Sensations through Color
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Mood board
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The Search for the Perfect Prop
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Shooting Planning and Materials
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U3
3,2,1 ... Action!
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Image Composition and Organization 1
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Image Composition and Organization 2
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Lighting and Shooting
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U4
Last Adjustments and Publication
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Selection, Editing and Retouching
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Publication
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FP
Final project
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Creative Direction for Product Photography
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
It is an interesting course. I recommend it a lot.
Muy interesante!
Really enjoyable and easy to follow. Gave me lots of ideas to move forward with.
Me pareció muy práctico y útil. Muy clara y didáctica. Me encantó cómo definió los pasos a seguir para armar el proyecto.
El curso te ayuda a comprender cómo gestionar el proceso creativo para generar fotografías d eproducto con propósito. Muy bueno para emprendedores que desean elevar el nivel de las fotografías de sus productos.