Sustainable Packaging Design for E-commerce
The Concept and Aesthetics
A course by Tatabi Studio , A Design Studio Specializing in Branding and Packaging
Joined February 2011
About the video: The Concept and Aesthetics
Overview
“In this lesson, we will decide on the concept and the brand personality. Based on these values, we will look for references and prepare a mood board to define the general aesthetics of the project. A collage that will be very useful for you to take the next steps!”
In this video lesson Tatabi Studio addresses the topic: The Concept and Aesthetics, which is part of the Domestika online course: Sustainable Packaging Design for E-commerce. Create innovative, daring, and environmentally-friendly packaging to successfully sell your products online.
Partial transcription of the video
“In this lesson. we will focus on developing your brand's concept and personality. which are crucial for successful project. We will gather references and create a mood board to guide the process effectively. I'll guide you in defining your brand's aesthetic effectively and creatively. Every project includes a technical aspect. as discussed in the previous lesson. where decisions on weights. measurements. and volumes are made. There's also an aesthetic component. For any project you're working on. a solid concept is essential. At Tatavi. we emphasize that this phase is crucial for making you...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Sustainable Packaging Design for E-commerce
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Design, Graphic Design, Packaging, Product Design

Tatabi Studio
A course by Tatabi Studio
Elena Sancho is the creative director and founder of Tatabi Studio, an innovating branding studio specialized in creating eco-friendly brands and packaging. The studio has developed products for companies like Adobe, Cokowo, and Mimi & Boo.
Elena’s priority is to treat each brand like she does the environment: with great care. Therefore, she has gone to great lengths to create processes that guarantee an environmentally-friendly design with an attractive and innovative aesthetic.
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