Sustainable Packaging Design for E-commerce
The Concept and Aesthetics
A course by Tatabi Studio , A Design Studio Specializing in Branding and Packaging
Joined February 2011
About the video: The Concept and Aesthetics
Overview
“In this lesson, we will decide on the concept and the brand personality. Based on these values, we will look for references and prepare a mood board to define the general aesthetics of the project. A collage that will be very useful for you to take the next steps!”
In this video lesson Tatabi Studio addresses the topic: The Concept and Aesthetics, which is part of the Domestika online course: Sustainable Packaging Design for E-commerce. Create innovative, daring, and environmentally-friendly packaging to successfully sell your products online.
Partial transcription of the video
“CONCEPT AND AESTHETICS We’re going to develop a concept and personality for your brand. These are essential for any good project. We’ll look for references and put together a mood board to define your brand’s aesthetics. I’ll show you how. Every project has a technical side, as we saw earlier, where we make decisions about weights, measures, volumes, and an aesthetic aspect. Whatever you project is, you’ll definitely need a concept. At Tatabi, we believe this part of a project is one of the most crucial to ensure the project is striking and different. You need to find a powerful idea as you...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Sustainable Packaging Design for E-commerce
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Design, Graphic Design, Packaging, Product Design

Tatabi Studio
A course by Tatabi Studio
Elena Sancho is the creative director and founder of Tatabi Studio, an innovating branding studio specialized in creating eco-friendly brands and packaging. The studio has developed products for companies like Adobe, Cokowo, and Mimi & Boo.
Elena’s priority is to treat each brand like she does the environment: with great care. Therefore, she has gone to great lengths to create processes that guarantee an environmentally-friendly design with an attractive and innovative aesthetic.
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