Sustainable Packaging Design for E-commerce
Course final project
A course by Tatabi Studio , A Design Studio Specializing in Branding and Packaging
Joined February 2011
About the final project for: Sustainable Packaging Design for E-commerce
Sustainable Packaging Design for E-commerce
“For your final project you can choose any brand that sells online and wants to do it in an eco-friendly way. It could be a food, fashion, technology, decoration brand ... anything goes! Since if it is sold online, it will need containers that contain and protect it. If you have nothing in mind, you can develop the packaging for a fictitious cosmetic brand. It does not have to be vegan, nor for tattooed skin, feel free to give it the look and the way you consider. Give wings to your creativity! Some recommendations: During the course I have developed primary, secondary, tertiary and packaging for Tanset. In your case, prepare a good briefing as we have seen in unit 2 and decide how many pieces of packaging you need to design. Each project is a world. The important thing is to be clear about it before starting. A key point: How are you going to make your packaging sustainable? always keep it in mind throughout the creation process and when making decisions. When deciding on the concept, personality and aesthetics: my advice is to take risks. Why not go out of your way and have a good time? If you have everything prepared before designing, the process will be easier for you: download the fonts in advance, prepare the photos to size ... The more orderly you are when designing, the less work your final art will require. Now we are going to review the development phases of the final project: Define the concept and personality of your brand As we saw in Unit 2, prepare a briefing to conceptually define your project and prepare a mood board to have it as an aesthetic reference throughout the project.







Partial transcription of the video
“Final Project We reached the end of the course, you're ready for your project. I would like to go over everything we've seen. I first told you a bit about me and what we'd do in the course. I explained different ways to be sustainable and I defined a concept and aesthetics. We went over the materials available in the market, we made a selection and chose our providers. We received samples, made mock-ups, defined a graphic system of our brand and started to design. We reviewed the final artwork for printing. We received our order and put together our final project. The final product will be ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Sustainable Packaging Design for E-commerce
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Design, Graphic Design, Packaging, Product Design

Tatabi Studio
A course by Tatabi Studio
Elena Sancho is the creative director and founder of Tatabi Studio, an innovating branding studio specialized in creating eco-friendly brands and packaging. The studio has developed products for companies like Adobe, Cokowo, and Mimi & Boo.
Elena’s priority is to treat each brand like she does the environment: with great care. Therefore, she has gone to great lengths to create processes that guarantee an environmentally-friendly design with an attractive and innovative aesthetic.
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