Sustainable Packaging Design for E-commerce
Primary Package
A course by Tatabi Studio , A Design Studio Specializing in Branding and Packaging
Joined February 2011
About the video: Primary Package
Overview
“In this lesson I will explain how to design the primary Package: the stickers of the jars that contain the cream.”
In this video lesson Tatabi Studio addresses the topic: Primary Package, which is part of the Domestika online course: Sustainable Packaging Design for E-commerce. Create innovative, daring, and environmentally-friendly packaging to successfully sell your products online.
Partial transcription of the video
“Primary Packages We'll now design the primary packages, the ones that will carry our cream. I'll show you. It's time to design. I'm very organized and like to add info by folders. I'll show you how I did that for Tanset. I divided it into Primary, Secondary, Tertiary, Packaging, Information, Logo, Symbols, and Typography. In Information, on Google Drive, that's how I work with the team. It's practical. But I also have it in PDF. I have all the information I need to appear on each bottle, both in the primary ones and in the secondary ones. I have the box for the serum, the box for the lotion...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Sustainable Packaging Design for E-commerce
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Design, Graphic Design, Packaging, Product Design

Tatabi Studio
A course by Tatabi Studio
Elena Sancho is the creative director and founder of Tatabi Studio, an innovating branding studio specialized in creating eco-friendly brands and packaging. The studio has developed products for companies like Adobe, Cokowo, and Mimi & Boo.
Elena’s priority is to treat each brand like she does the environment: with great care. Therefore, she has gone to great lengths to create processes that guarantee an environmentally-friendly design with an attractive and innovative aesthetic.
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