Invitation Design for Events

Visual identity: color, tone of voice and graphic style

A course by María Design (The Visual Romance), Graphic Designer and Art Director

Graphic Designer and Art Director. Madrid, Spain.
Joined November 2009
99% positive reviews (183)
6,164 students
Audio: Spanish, English, French, Italian, Portuguese, Turkish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish

About the video: Visual identity: color, tone of voice and graphic style

Overview

“At this stage, I will explain the foundations of a good visual identity and how it is built. We are going to define the base and the graphic style so that later we can apply them to our invitations. In this lesson, we will focus on the choice of tone of voice, graphic style, and color palette. ”

In this video lesson María Design (The Visual Romance) addresses the topic: Visual identity: color, tone of voice and graphic style, which is part of the Domestika online course: Invitation Design for Events. Learn how to design eye-catching event invitations that your guests will love.

Partial transcription of the video

“Now we are going to see how we are going to tell it. And what we need to do is think about what our visual identity will be. Our graphic elements. As I mentioned before. it may be that your brand. the one for your event. is already created. So. you would need to review the manuals. see what other pieces have been created. And get to know its visual In this case. since it's a wedding and nothing is previously created. the first thing we need to do is those visual elements. such as color. typography. and other elements. The first thing I will do is define the personality of my clients as if i...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Invitation Design for Events

  • Level: Beginner
  • 99% positive reviews (183)
  • 6164 students
  • 5 units
  • 16 lessons (2h 39m)
  • 12 downloads
  • Category

    Design
  • Software

    Adobe Illustrator, Adobe Photoshop
  • Areas

    Branding & Identity, Events, Graphic Design, Stationery Design

María Design (The Visual Romance)

María Design (The Visual Romance)
A course by María Design (The Visual Romance)

Teacher Plus
Graphic Designer and Art Director

María Design is a graphic designer, art director, and founder of The Visual Romance, a design studio specialized in stationery, wedding websites, and other types of graphic design work.

In her projects, she enjoys caring for every detail and believes that a good concept is the foundation of great design. Her work has been published in editorials like Vogue, étapes, and AIGA, and in design books from Gestalten, Counter-Print, and others.


  • 99% positive reviews (183)
  • 6,164 students
  • 16 lessons (2h 39m)
  • 35 additional resources (12 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish, English, French, Italian, Portuguese, Turkish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
  • Level: Beginner
  • Unlimited access forever

Category

Areas

Invitation Design for Events. Design course by María Design (The Visual Romance)

Invitation Design for Events

A course by María Design (The Visual Romance)
Graphic Designer and Art Director. Madrid, Spain.
Joined November 2009
  • 99% positive reviews (183)
  • 6,164 students