Invitation Design for Events

A care for details and an impeccable execution of concept are what stand out in the work of art director María Hdez, better known as María Design. Her projects have been published throughout a range of media, including Vogue, étapes, and AIGA, as well as design books for Gestalten and Counter-Print.

María is the founder of The Visual Romance, a design studio specialized in stationery and wedding websites. In this course, learn how to design an event invitation from scratch. Discover the different phases of the creative process and learn to build an identity using a clear and refined visual language. In addition, get to know the basic tools of Adobe Illustrator and Photoshop as a way of bringing your designs to life.

Meet María Design, your teacher and founder of The Visual Romance, a design studio specialized in events like weddings. She tells you a bit about her career as a designer and art director and shows you some of her sources of inspiration.

María starts by introducing you to the world of invitations. She teaches the importance of building a concept for an event, especially when designing. Then, take a look at some of the latest styles and trends in invitation design.

Work on the conceptual part of your project from a briefing. Begin looking for references, define the basic ideas and graphic style, and think of how to apply it to your invitations. Consider the color palette, typography, the use of symbols, and the general tone of voice.

With all the graphic elements defined, begin working on the invitation design and laying out your project. Learn who to select the perfect papers and finishes to best communicate your idea.

Apply your final design to a mockup so you can better visualize your invitations. Learn how to make the last adjustments and prepare final artwork that can be sent to press. Finish the course by getting some tips on how to present your project to your client.

Learn how to design an invitation for an event, specifically a wedding invitation.

This course is for beginners who are starting their journey into graphic design, illustrators, entrepreneurs, or anyone whose profession is related to the wedding and event industry.

This course is aimed at beginners, so prior design knowledge is not needed.

To design your invitations, you will need a computer with Adobe Illustrator and Adobe Photoshop. Some basic notions of the programs are nice to have, but not essential as the teacher will explain the essential tools throughout the course.