Invitation Design for Events
Visual identity: color, tone of voice and graphic style
A course by María Design (The Visual Romance) , Graphic Designer and Art Director
Joined November 2009
About the video: Visual identity: color, tone of voice and graphic style
Overview
“At this stage, I will explain the foundations of a good visual identity and how it is built. We are going to define the base and the graphic style so that later we can apply them to our invitations. In this lesson, we will focus on the choice of tone of voice, graphic style, and color palette. ”
In this video lesson María Design (The Visual Romance) addresses the topic: Visual identity: color, tone of voice and graphic style, which is part of the Domestika online course: Invitation Design for Events. Learn how to design eye-catching event invitations that your guests will love.
Partial transcription of the video
“Visual identity: color, tone of voice and graphic style Now we will see how we are going to tell it. What we have to do is think about what the visual identity will be, our graphic elements. As I told you, it may be that your brand, the one of your event, it is already created, then you must review the manuals, see what other pieces they have created and know their visual identity well. Now as it is a wedding and there is nothing previously created, first we define those visual elements, such as color, typography and other elements. The first thing I will do is define the personality of my ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Invitation Design for Events
-
Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Events, Graphic Design, Stationery Design

María Design (The Visual Romance)
A course by María Design (The Visual Romance)
María Design is a graphic designer, art director, and founder of The Visual Romance, a design studio specialized in stationery, wedding websites, and other types of graphic design work.
In her projects, she enjoys caring for every detail and believes that a good concept is the foundation of great design. Her work has been published in editorials like Vogue, étapes, and AIGA, and in design books from Gestalten, Counter-Print, and others.
- 99% positive reviews (176)
- 5,403 students
- 16 lessons (2h 39m)
- 35 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever