Invitation Design for Events
Visual identity: typography and symbol
A course by María Design (The Visual Romance) , Graphic Designer and Art Director
Joined November 2009
About the video: Visual identity: typography and symbol
Overview
“Now let's see how to select fonts. I will explain to you that each one has its own style and that, therefore, each typeface tells a different thing. Later, I will show you some places where you can find font families for your project. I will also tell you some tricks and we will check in Illustrator if the fonts we have chosen work well. Next, we will work on creating a symbol such as, for example, a monogram or a pictogram. ”
In this video lesson María Design (The Visual Romance) addresses the topic: Visual identity: typography and symbol, which is part of the Domestika online course: Invitation Design for Events. Learn how to design eye-catching event invitations that your guests will love.
Partial transcription of the video
“Visual identity: typography and symbol We already saw three of the five elements that will be part of the visual identity. Now we will focus on typography. I will give you tips on how to select it. Then we will focus on creating a symbol. We will analyze different options and we will select what suits the invitations best. I'm going to show you. I have already defined three of the five elements of my identity. I defined the tone of voice. I chose a graphic style and selected the color palette. Now I will focus on typography. Although we will not delve into typography here, yes it is importa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Invitation Design for Events
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Events, Graphic Design, Stationery Design

María Design (The Visual Romance)
A course by María Design (The Visual Romance)
María Design is a graphic designer, art director, and founder of The Visual Romance, a design studio specialized in stationery, wedding websites, and other types of graphic design work.
In her projects, she enjoys caring for every detail and believes that a good concept is the foundation of great design. Her work has been published in editorials like Vogue, étapes, and AIGA, and in design books from Gestalten, Counter-Print, and others.
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