Stationery Creation for Branding Projects
Project Presentation: Concept and Form
A course by Plácida , Design Studio
About the video: Project Presentation: Concept and Form
Overview
“Now I'm going to show you the brand redesign work we did, showing its graphic conceptualization and its formalization. In this formalization process we will see how its brand architecture, color range and the list of graphic applications necessary to complete all the stationery pieces were structured. This will be the last lesson so that we finally start working fully on the brand's stationery. After the detailed analysis and conceptualization work, it is time to transfer these concepts to a graphic representation. ”
In this video lesson Plácida addresses the topic: Project Presentation: Concept and Form, which is part of the Domestika online course: Stationery Creation for Branding Projects. Learn how to transmit the visual identity of a brand in its corporate stationery and packaging, based on its logo.
Partial transcription of the video
“Project presentation: concept and form In this lesson we will see how to develop the graphic concept and how to formalize the identity of Derprosa. I will show you the total redesign that was done to the brand. Go for it. Next I will show you the brand redesign work we did, showing its graphic conceptualization and later its formalization. In this formalization process we will see how it was structured your brand architecture, color range and the list of necessary graphic applications to complete all the stationery pieces. This will just be the last lesson so that we can finally start worki...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Stationery Creation for Branding Projects
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design Management, Graphic Design, Logo Design, Packaging, Stationery Design

Plácida
A course by Plácida
Javier Zamora is the founder and creative director at Plácida, a graphic design studio specializing in corporate visual identity, editorial design, and packaging design.
Through graphic synthesis and effective communication, Plácida Studio has won three ADG-Laus awards, as well as being featured in editorials like Monocle, Gestalten, SB Creative Japan, Counter-Print, Sendpoints Publishing Co, Novum, Graffica, and Experimenta.
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- 20 lessons (3h 22m)
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