Stationery Creation for Branding Projects
Brand Personality and Other Considerations
A course by Plácida , Design Studio
About the video: Brand Personality and Other Considerations
Overview
“I am going to explain three preliminary considerations before getting fully into the development of our stationery. Considerations such as which pieces we are going to design, what is the format that we are going to use within the most common paper standards and what is the information that we have to lay out and rank in each piece of stationery.”
In this video lesson Plácida addresses the topic: Brand Personality and Other Considerations, which is part of the Domestika online course: Stationery Creation for Branding Projects. Learn how to transmit the visual identity of a brand in its corporate stationery and packaging, based on its logo.
Partial transcription of the video
“Brand personality and other considerations In this lesson we will see three preliminary considerations that we must have before we get fully involved in the development of stationery. These considerations would be to know what format we need for our stationery, what pieces to make according to our project and the most important, we will learn to develop the personality of our brand. Go for it. Considerations such as which pieces we are going to design, what is the format that we are going to use within the standards common paper and what is the information that we have to lay out and rank i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Stationery Creation for Branding Projects
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design Management, Graphic Design, Logo Design, Packaging, Stationery Design

Plácida
A course by Plácida
Javier Zamora is the founder and creative director at Plácida, a graphic design studio specializing in corporate visual identity, editorial design, and packaging design.
Through graphic synthesis and effective communication, Plácida Studio has won three ADG-Laus awards, as well as being featured in editorials like Monocle, Gestalten, SB Creative Japan, Counter-Print, Sendpoints Publishing Co, Novum, Graffica, and Experimenta.
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- 20 lessons (3h 22m)
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- Audio: Spanish
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