Stationery Creation for Branding Projects

Overview

“In this lesson I am going to talk to you about my references. In general, everything that originated in the Bauhaus and in the ULM school later has a great impact on me. From Bauhaus artists, such as Max BILL or designers such as Otl Aicher, to professionals from other disciplines such as the architect Campo Baeza or the photographers Bernd and Hilla Becher. In all my work there is a great influence by geometry, basic shapes and the reduced use of elements. It could also be said that there is a great influence of German design, a rational and concept-based design. ”

In this video lesson Plácida addresses the topic: Influences, which is part of the Domestika online course: Stationery Creation for Branding Projects. Learn how to transmit the visual identity of a brand in its corporate stationery and packaging, based on its logo.

Partial transcription of the video

“Influences In this lesson I will show you some influences What else have marked me and also references that I would like you to know. The first reference I want to comment on is the partner of Bernd and Hilla Becher. It is a couple of German photographers, They met at the University of Düsseldorf and in 1961 they married. They dedicated five decades of their lives to visit five different countries to make a photographic inventory of an industrial world that was closing. They photographed silos, towers, blast furnaces, water towers, among other great monsters of the Industrial Revolution. Th...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Stationery Creation for Branding Projects

• Level: Beginner
• 97% positive reviews (72)
• 1157 students
• 4 units
• 20 lessons (3h 22m)
• 19 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Design Management, Graphic Design, Logo Design, Packaging, Stationery Design