Social Media Strategy for Events
A course by Nathalie Koutia , Designer and Social Media Manager
Learn how to create a communication and social media plan for an event with a unique voice
So you know how to use a social media platform, right? Now it’s time to use it for your next event and develop a unique communication strategy to engage with your audience. Together with Nathalie Koutia, Communications Director and Social Media Manager for OFFF Festival, learn the tips and tricks to help your event take off on social media.
Create an overall creative strategy for your future event: establishing your own voice on social media, defining your event’s goals, building a community, creating engaging copy, managing an online audience, and scheduling posts to keep your audience asking for more.
What will you learn in this online course?
13 lessons & 13 downloads
- 98% positive reviews (44)
- 1,814 students
- 13 lessons (1h 26m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a communication strategy that includes social media posts for a future event.
Projects by course students
Who is this online course for?
If you have an event or plan to introduce a future event to the world, you will benefit greatly from this course. The course is aimed at anyone who wants to get inspired by learning new ways to use social media for upcoming projects.
Requirements and materials
You’ll need technical knowledge of social platforms like Facebook, Instagram, and Twitter. Mailchimp knowledge is recommended but not mandatory. You’ll also need a smartphone and a computer.
Reviews
Nathalie Koutia
A course by Nathalie Koutia
Nathalie Koutia is a freelance designer and social media enthusiast currently based in Barcelona, Spain. She is the Communications Director and Social Media Manager for OFFF Festival, an international event focused on creativity.
As the festival's spokesperson, she directs the event’s visual communication and is one of the leading voices of the festival in Barcelona and its OFFF on Tour editions. She also works as the project manager and curator of the festival's self-published books.
Content
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U1
Introduction
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About Me
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Influences
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What Will We Do in the Course?
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U2
Preparation: First Things First, Let’s Go Down The Basics
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The Concept
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Creativity and Visual Communication
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Interactivity and Networking
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Vision
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U3
Production: Welcome to My World
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The Brief and Auto Brief
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Strategy
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Content
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U4
Postproduction: What’s Next?
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Paid Promotion
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Stats
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Live Promo / Promo After the Event
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FP
Final project
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Social Media Strategy for Events
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Me parece un curso interesante, que da ideas sobre cómo abordar la comunicación en sus diferentes fases.
A very exciting course.
Introducción clara y al punto.
Me encanta la forma en que Nathalie ve la ejecución de un evento, su curso es un contenido general y da excelentes ejemplos, no es tan profundo pero te ayuda a tener orientación básica, ya que es un curso de Iniciación. Muchas gracias por lo compartido.
Un tema muy interesante, excelente explicación