Digital Comic Illustration for Social Media
Strategies and Script
A course by Rocío Diestra Villavicencio , Illustrator and Cartoon Artist
Joined December 2014
About the video: Strategies and Script
Overview
“Now I am going to show you how, based on the idea that we got from the meeting with the client, we propose a strategy and elaborate a script that will later become a sketch.”
In this video lesson Rocío Diestra Villavicencio addresses the topic: Strategies and Script, which is part of the Domestika online course: Digital Comic Illustration for Social Media. Transform your client's briefs into a digital comic strip by learning how to illustrate original cartoons.
Partial transcription of the video
“Strategies and script In this lesson, we will define the strategies and develop a script around them. I start by looking for references. As the product is coffee, I checked coffee ads on YouTube. I watched coffee ads and took notes in my notebook. I put the brand name, a short description of each ad, and anything interesting. Something I noticed in all the ads is that they have a clever slogan. For example, in the ad for 1950 - that's the name of the coffee - they treat coffee as something it isn't, in this case, a drug, in a type of police ad looking for the criminals who consume coffee. T...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Comic Illustration for Social Media
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Category
Illustration -
Software
Adobe Photoshop, Procreate -
Areas
Comic, Digital Drawing, Digital Illustration, Drawing, Instagram, Social Media, Traditional illustration

Rocío Diestra Villavicencio
A course by Rocío Diestra Villavicencio
Although she is formally trained as an architect, Rocío Diestra has found success as an illustrator and cartoon artist. Her comic strips are characterized by sweet, simple, almost naif, linework, that contrasts with the provocative messages woven into the dialogue.
This contrast of sweet and sour has led her to work with major brands like Absolut Perú and Vogue España. She has also published a book with Penguin Random House titled Este libro no es acerca de ti, a collection of comics and texts that was warmly received by her audiences.
Her latest projects tackle other important topics like mental health and social issues. One of the most notable projects from her recent work is El Crush, a webcomic that became so popular on social media it was converted into a graphic novel and published by Penguin Random House.
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- Level: Beginner
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