Digital Comic Illustration for Social Media

Overview

“In this lesson I am going to tell you about the importance of storytelling in advertising and how the comic can be a useful way to tell an audience about a product.”

In this video lesson Rocío Diestra Villavicencio addresses the topic: Storytelling in Advertising, which is part of the Domestika online course: Digital Comic Illustration for Social Media. Transform your client's briefs into a digital comic strip by learning how to illustrate original cartoons.

Partial transcription of the video

“Storytelling in advertising Now I'll tell you about the importance of storytelling in advertising, and how comics are useful to tell an audience about a product. People like to be told stories. We tend to listen and empathize with others' stories. By empathizing, we become emotionally involved. It's easier to remember something when it triggers emotion. That makes storytelling the base of good advertising. Usually we try to make the viewer laugh, although some opt to move them. It depends on the product or service. But this doesn't mean telling a joke. Advertising creativity seeks to convin...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Comic Illustration for Social Media

• Level: Beginner
• 99% positive reviews (98)
• 2743 students
• 4 units
• 13 lessons (1h 37m)
• 17 downloads

• Category

  Illustration

• Software

  Adobe Photoshop, Procreate

• Areas

  Comic, Digital Drawing, Digital Illustration, Drawing, Instagram, Social Media, Traditional illustration