Lettering and Illustration: Composition, Techniques, and Application

Layout: Space, content and hierarchy - Part II

A course by Sindy Ethel & Alan Rodríguez (R3DO) , Designers, illustrators and lyricists

99% positive reviews (243)

3,220 students

Audio: Spanish

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About the video: Layout: Space, content and hierarchy - Part II

Overview

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In this video lesson Sindy Ethel & Alan Rodríguez (R3DO) addresses the topic: Layout: Space, content and hierarchy - Part II, which is part of the Domestika online course: Lettering and Illustration: Composition, Techniques, and Application. Learn to combine letters and illustration in an effective way.

Partial transcription of the video

“[instrumental] Well, as we saw the last examples, we were playing with the hierarchy of the elements, with the readability, and with the reading order, we were also seeing these lines, which are the baselines, and the height line. But let's talk a little more in depth about this. Within typography there are strict rules, in height that have to carry the letters, there is always a baseline, there is always a height line, that has to do in relation to the letter X, there is a line for the uppercase letters. There is a slightly higher line for lowercase letters, and there is another line for l...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Lettering and Illustration: Composition, Techniques, and Application

Level: Beginner
99% positive reviews (243)
3220 students
6 units
29 lessons (5h 33m)
12 downloads

Category
Calligraphy & Typography, Illustration
Software
Adobe Illustrator, Adobe Photoshop
Areas
Digital Illustration, Digital Lettering, Lettering, Traditional illustration, Vector Illustration

Sindy Ethel & Alan Rodríguez (R3DO)

A course by Sindy Ethel & Alan Rodríguez (R3DO)

Teacher Plus

Designers, illustrators and lyricists

Sindy Ethel is an interactive Mexican designer and a great enthusiast of lettering and typography.

She has worked as a digital designer for agencies such as Grupo W, CP + B in Colorado and Vault 49 in New York. Her passion for lettering and typography has led her to work with brands such as Pepsi, Santa Clara, Baileys, Volkswagen, HP, Adobe or Sprite, among others.

To shape your letterings, you are inspired by Japanese cuisine and culture. He likes to know new places and takes advantage of his trips to take references that he includes in his designs.

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Alan Rodríguez (R3DO) has worked as a graphic designer and illustrator for studios such as Tixinda, Grupo W and Vault49 in New York.

Currently working as a freelance illustrator, collaborating with brands such as Adobe, Budweiser, Baileys, Google, Volkswagen or HP, among others. Although his personal work, inspired by Latin American folklore and Native American art, is what allows him to experiment and unleash his creativity.