Lettering and Illustration: Composition, Techniques, and Application

Sindy Ethel is an interactive Mexican designer and a great enthusiast of lettering and typography.

She has worked as a digital designer for agencies such as Grupo W, CP + B in Colorado and Vault 49 in New York. Her passion for lettering and typography has led her to work with brands such as Pepsi, Santa Clara, Baileys, Volkswagen, HP, Adobe or Sprite, among others.

To shape your letterings, you are inspired by Japanese cuisine and culture. He likes to know new places and takes advantage of his trips to take references that he includes in his designs.

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Alan Rodríguez (R3DO) has worked as a graphic designer and illustrator for studios such as Tixinda, Grupo W and Vault49 in New York.

Currently working as a freelance illustrator, collaborating with brands such as Adobe, Budweiser, Baileys, Google, Volkswagen or HP, among others. Although his personal work, inspired by Latin American folklore and Native American art, is what allows him to experiment and unleash his creativity.