UX Research 101

Overview

“We finish off this lesson on user journey maps and personas.”

In this video lesson Patricia Reiners addresses the topic: User Journey Map & Personas 2, which is part of the Domestika online course: UX Research 101. Learn how to design your own research plan to help you create the digital experiences of the future.

Partial transcription of the video

“User journey map and personas Get some post-its and divide the process in different actions. So we are going to focus on different things. The first one is the doing, so what are users really doing? Then what are they saying? What are they thinking? And also where are opportunities? So what are the different steps you want to focus on? So the first one is definitely the motivation. So where the trigger actually happens, the moment when the user realized, okay, I need to buy something, I need a specific item, or the process starts. So the second one is the search. Then we have the evaluation...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: UX Research 101

• Level: Beginner
• 98% positive reviews (514)
• 13720 students
• 4 units
• 16 lessons (2h 12m)
• 6 downloads

• Category

  Web & App Design

• Areas

  App Development, Digital Design, Interactive Design, Programming, UX / UI, Web Design, Web Development