UX Research 101

Overview

“Qualitative user research is about quality. With these methods, you will be able to figure out your "why". In this lesson, we will go through different qualitative methods. ”

In this video lesson Patricia Reiners addresses the topic: Qualitative User Research, which is part of the Domestika online course: UX Research 101. Learn how to design your own research plan to help you create the digital experiences of the future.

Partial transcription of the video

“In this lesson, we are going to talk about the qualitative user research methods. And the qualitative user research methods are very much about the why. So it's about emotions and behaviors and really understanding why people are doing certain things, right? So we talked about the example of accessing specific websites or information. And with the quantitative, you got the information that their users are using their smartphones. And with the qualitative user research methods, you are going to get the information why they are using that. For example, you realize in your research Sadie's tha...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: UX Research 101

• Level: Beginner
• 98% positive reviews (522)
• 14064 students
• 4 units
• 16 lessons (2h 12m)
• 6 downloads

• Category

  Web & App Design

• Areas

  App Development, Digital Design, Interactive Design, Programming, UX / UI, Web Design, Web Development