Hair Accessories Design
Sales and Marketing
A course by Fernanda Guimarães , Creative Director
Joined May 2020
Joined May 2020
About the video: Sales and Marketing
Overview
“We got to the sales part! It is time to develop marketing strategies and to understand the sales possibilities of your product, which is the consolidation of your brand looking for the best ways to insert your products in the market.”
In this video lesson Fernanda Guimarães addresses the topic: Sales and Marketing, which is part of the Domestika online course: Hair Accessories Design . Learn how to make your own accessories collection and how to position your brand in the market.
Partial transcription of the video
“The creative process is delightful and fun. yet the reality is we must also sell our creations. To achieve great sales results. thorough marketing planning is crucial. Without it. even the most beautiful pieces may not reach their potential audience effectively. In my experience. One effective method to sell our product is through images. which are essential for successful marketing play a crucial role in our strategy. An image adds significant value to your product. creates desire. and is part of the brand's advertising. At CanCan. the most effective images are of the product itself rather...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Hair Accessories Design
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Category
Craft, Fashion -
Areas
Accessory Design, Arts & Crafts, Jewelry Design
Fernanda Guimarães
A course by Fernanda Guimarães
With more than a decade of experience producing hair accessories and developing her brand, Fernanda Guimarães, creative director of CAN CAN, works to bring back ancestral traditions through the use of manual creative techniques.
Today, her designs and products can be found online and in two brick-and-mortar stores in São Paulo and Trancoso, Brazil. According to Fernanda, her accessories are made to “place, protect, imagine, and remember the sacred symbolism of embellishment for moments that leave a mark on one’s soul”.
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- 5,222 students
- 15 lessons (2h 6m)
- 10 additional resources (1 files)
- Online and at your own pace
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- Audio: Portuguese, English, Spanish (Latam), French, Italian, Turkish
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
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Areas
