Hair Accessories Design
Style and target audience
A course by Fernanda Guimarães , Creative Director
Joined May 2020
Joined May 2020
About the video: Style and target audience
Overview
“In this class, I will show you how to identify our main inspirations to style our collection and define which audience we are going to produce.”
In this video lesson Fernanda Guimarães addresses the topic: Style and target audience, which is part of the Domestika online course: Hair Accessories Design . Learn how to make your own accessories collection and how to position your brand in the market.
Partial transcription of the video
“Style and Target Audience It's very important to seek references from what inspires you. Choose the materials that will be part of your composition thinking of items that make sense for you in regards to shape, beauty and purpose. When I create a piece, I always think of it as having its own life, I feel what materials it would like to have, trying to have a harmonious composition. Our inspirations are our heroes. I always have several images so that I have a visual board, and then, I make the composition of a piece. If you're a minimalist, use neutral materials and colors. I brought some m...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Hair Accessories Design
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Category
Craft, Fashion -
Areas
Accessory Design, Arts & Crafts, Jewelry Design
Fernanda Guimarães
A course by Fernanda Guimarães
With more than a decade of experience producing hair accessories and developing her brand, Fernanda Guimarães, creative director of CAN CAN, works to bring back ancestral traditions through the use of manual creative techniques.
Today, her designs and products can be found online and in two brick-and-mortar stores in São Paulo and Trancoso, Brazil. According to Fernanda, her accessories are made to “place, protect, imagine, and remember the sacred symbolism of embellishment for moments that leave a mark on one’s soul”.
- 94% positive reviews (175)
- 5,188 students
- 15 lessons (2h 6m)
- 10 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
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- Level: Beginner
- Unlimited access forever
