Hair Accessories Design
Adding concept to creation
A course by Fernanda Guimarães , Creative Director
Joined May 2020
Joined May 2020
About the video: Adding concept to creation
Overview
“Now that you have learned about the diversity of materials, in this class, I will talk about creating the style and identity for the collection.”
In this video lesson Fernanda Guimarães addresses the topic: Adding concept to creation, which is part of the Domestika online course: Hair Accessories Design . Learn how to make your own accessories collection and how to position your brand in the market.
Partial transcription of the video
“Adding Concept to Creation In this lesson, we'll learn to give identity to what we're building. In the last lesson, we learned about materials and identifying the style you want to follow. Let's widen our vision for this collection, which can have more conceptual pieces and some more commercials ones. Conceptual pieces are larger, they have more details. Commercial ones are more minimalist and reach a broader audience. This is when we better define what style your brand will have, what its identity is and the type of people it aims at. Two great examples of specific styles and target audien...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Hair Accessories Design
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Category
Craft, Fashion -
Areas
Accessory Design, Arts & Crafts, Jewelry Design
Fernanda Guimarães
A course by Fernanda Guimarães
With more than a decade of experience producing hair accessories and developing her brand, Fernanda Guimarães, creative director of CAN CAN, works to bring back ancestral traditions through the use of manual creative techniques.
Today, her designs and products can be found online and in two brick-and-mortar stores in São Paulo and Trancoso, Brazil. According to Fernanda, her accessories are made to “place, protect, imagine, and remember the sacred symbolism of embellishment for moments that leave a mark on one’s soul”.
- 94% positive reviews (175)
- 5,188 students
- 15 lessons (2h 6m)
- 10 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
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- Level: Beginner
- Unlimited access forever
