Animated 3D Lettering with X-Particles
Art direction
A course by Erich Gordon , Art Director
About the video: Art direction
Overview
“We started the art direction of the project. As it is possible that out of the blue we will not get something that we like, we will make our own palette taking from several references that we have preselected.”
In this video lesson Erich Gordon addresses the topic: Art direction, which is part of the Domestika online course: Animated 3D Lettering with X-Particles. Learn to create simulations with the Cinema 4D plugin and bring your fonts to life.
Partial transcription of the video
“Art direction Now we will enter into the matter of art direction. And for that we are going to choose some color palettes that will allow us to build our mood board, that we will use in our lettering. Go for it. What I was telling you before about the palettes, they are here. Later, I downloaded these. These I downloaded together with you, but then I kept looking and it's easier distinguish which predominant color is the one I want to use. I did as a kind of pre-filter. And well, this is kind of a color mood board. I did this in Illustrator, which is my palette, let's say, final. Basically ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Animated 3D Lettering with X-Particles
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Category
3D & Animation, Calligraphy & Typography -
Software
Adobe After Effects, Adobe Illustrator, Cinema 4D -
Areas
3D, 3D Animation, 3D Lettering, Animation, Motion Graphics, Photography Post-production, Typography

Erich Gordon
A course by Erich Gordon
Erich Gordon is a graphic designer and art director specializing in typography, lettering, and 3D movement. He has degrees in International Studies and Visual Communication from the Central University of Venezuela.
In 2011, he co-founded C4 Estudio Visual, a graphic design studio that develops projects for a variety of national and international brands.
Erich's work highlights a broad spectrum of cultural, industrial, and artistic references. As an art director, Erich’s projects have been awarded by the Latin American Design Awards, receiving gold (2018) and bronze (2019) in the Typography category.
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- 20 lessons (4h 2m)
- 12 additional resources (4 files)
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- Audio: Spanish
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- Level: Intermediate
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