Creating an Illustrated Brand: From the Idea to Merchandising
Product Design
A course by Vania Bachur , Illustrator
About the video: Product Design
Overview
“We will talk about the types of products that can be adapted to our characters and which ones we should exploit. ”
In this video lesson Vania Bachur addresses the topic: Product Design, which is part of the Domestika online course: Creating an Illustrated Brand: From the Idea to Merchandising. Develop an illustrated character and its visual identity to create your own product line.
Partial transcription of the video
“PRODUCT DESIGN In our previous lesson, we learned how to integrate our styleguide to our own brand. In this lesson, we'll be basing our product development in these characters, in this guide we've made. Before that, I'll show you some examples of other products I've designed for my own brand. An key element I've always worked with for my brand are my notebooks. That's really iconic to me. This was my planner from last year. I designed just like this from scratch. I didn't even know how to shape it, which materials to use. This one was completely created by me. I invested the money, I made i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating an Illustrated Brand: From the Idea to Merchandising
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Category
Illustration, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Character Design, Digital Illustration, Traditional illustration

Vania Bachur
A course by Vania Bachur
Adorable and colorful characters are the hallmark of self-taught illustrator Vania Bachur, also known as Suupeergirl. Somewhere between kawaii and cartoon, Vania has been able to create a unique, recognizable style that is full of personality.
Currently, she owns her own brand which designs merchandised products featuring her characters. She has also published a book with Penguin Random House and worked for major international brands like Disney Pixar, Cartoon Network, Nickelodeon, Apple, Wacom, and more.
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- Level: Beginner
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