Creating an Illustrated Brand: From the Idea to Merchandising

A course by Vania Bachur
Illustrator. Ciudad de México, Mexico.
On Domestika since 07/11/2018
, Illustrator

Develop an illustrated character and its visual identity to create your own product line

  • Spanish with subtitles in English
  • 100% Positive reviews (51)
  • 1558 students
Creating an Illustrated Brand: From the Idea to Merchandising

Develop an illustrated character and its visual identity to create your own product line


Spanish with subtitles in English
  • 100% Positive reviews (51)
  • 1558 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 17 Lessons (2h 56m)
  • Available from the app
  • Spanish, English, Portuguese, German
  • Unlimited access forever


Can you imagine making your own illustrated brand a reality? Take your drawings a step further and make them the stars of a product line with the help of Vania Bachur. Also known as Suupeergirl, this self-taught illustrator has created a memorable brand from her unique style.

In this course, Vania teaches you how to create your own characters, digitize them, and bring them to life in the form of different products. To do so, learn to develop a style guide that allows you to unify your creations to sell their licenses or design your own products.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Character Creation
  • U3
    U3. Create a style guide
  • U4
    U4. How can I make a living from drawing?
  • FP
    FP Final Project
View details

To begin, Vania tells you about her experience in the world of illustration, how she got started, and most importantly, how she started monetizing her drawings. She also shows you her main sources of inspiration and some of the influences behind her work.

Creating characters is the challenge for the next unit. Using a mood board, make some quick sketches to help jumpstart your creativity. Then, begin defining the personality of your characters to connect with your future consumer.

Next, develop a step-by-step style guide that integrates your designs. Begin digitizing your drawings and see what kind of products can be created from them. Use mockups to visualize the final result in a realistic way.

Finally, Vania shares some tips for promoting your brand through social media, as well as some tricks for keeping you inspired and productive on your journey. When you're done, you'll be able to design illustrated characters, create a style guide that helps define their personalities, and bring them to life for a variety of projects.

What is this course's project?

Create a line of merchandise with your own illustrated characters. To do so, you will work on developing three key elements: your character’s universe, a style guide, and the corresponding products.

Who is it for?

Students, professionals, and aspiring illustrators who want to learn how to create illustrated characters and convert them into merchandise.

What you need

To take this course, you will need some basic knowledge of drawing and notions of editing in Photoshop and Adobe Illustrator. As for materials, you will use the basics of every illustrator: paper, a pencil, and a computer or tablet with the programs mentioned above.


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1558 Students
51 Reviews
100% Positive ratings
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Vania Bachur

A course by Vania Bachur

TeacherPro
Illustrator

Adorable and colorful characters are the hallmark of self-taught illustrator Vania Bachur, also known as Suupeergirl. Somewhere between kawaii and cartoon, Vania has been able to create a unique, recognizable style that is full of personality.

Currently, she owns her own brand which designs merchandised products featuring her characters. She has also published a book with Penguin Random House and worked for major international brands like Disney Pixar, Cartoon Network, Nickelodeon, Apple, Wacom, and more.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
    • What will we do in the course?
  • U2

    Character Creation

    • Search for inspiration
    • Sketch 1
    • Sketch 2
    • Character psychology
  • U3

    Create a style guide

    • What is a style guide?
    • Digital illustration 1
    • Digital illustration 2
    • Integration of a style guide
    • Product Design
    • Use of mockups
    • Presentation of a product
  • U4

    How can I make a living from drawing?

    • The Malvatips
    • How to sell your brand on social networks SC
    • Tips to stay creative
  • FP

    Final Project

    • Creating an Illustrated Brand: From the Idea to Merchandising

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Creating an Illustrated Brand: From the Idea to Merchandising. A Design & Illustration course by Vania Bachur

Creating an Illustrated Brand: From the Idea to Merchandising

A course by Vania Bachur
Illustrator. Ciudad de México, Mexico.
On Domestika since 07/11/2018
  • 100% Positive reviews (51)
  • 1558 students