Creating an Illustrated Brand: From the Idea to Merchandising

Overview

“In this lesson we will define what a style guide is and I will show you some examples to analyze the parts that compose them. ”

In this video lesson Vania Bachur addresses the topic: What is a style guide?, which is part of the Domestika online course: Creating an Illustrated Brand: From the Idea to Merchandising. Develop an illustrated character and its visual identity to create your own product line.

Partial transcription of the video

“WHAT IS A STYLE GUIDE? In the last unit, we learned how to develop the psychology of a character and the importance of developing their own unique personality. In this unit we're going to develop the style guide for our project, for our character. But first, in this lesson I'll teach you what a style guide is, what it consists of, and what are all the things it contains. Let's check it out. A style guide is like a manual for your characters that will help producers or brands that want to work with what you've created to follow certain directions in the designs that they'll need to make note...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creating an Illustrated Brand: From the Idea to Merchandising

• Level: Beginner
• 99% positive reviews (720)
• 16048 students
• 4 units
• 17 lessons (2h 56m)
• 6 downloads

• Category

  Illustration, Marketing & Business

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Character Design, Digital Illustration, Traditional illustration