Packaging Design with Personality for Small Brands
Key packaging missions
A course by Un Barco , Graphic Design Studio
About the video: Key packaging missions
Overview
“What is the mission of packaging? How important is it? In reality, this element is very important because it is the protection of the product, however, the highly competitive and globalized environment has forced us designers to make it the brand expression with the greatest impact on consumers, in addition, it has the task to generate the appropriate stimuli to activate the purchase. We will tell you the objectives that you must take into account when creating it. ”
In this video lesson Un Barco addresses the topic: Key packaging missions, which is part of the Domestika online course: Packaging Design with Personality for Small Brands. Learn how to create a graphic universe and design packing that is unique, creative, and affordable.
Partial transcription of the video
“In our last session. we delved into understanding packaging and its various forms. Today. let's focus on primary objectives and roles that packaging plays. The primary role of packaging materials is to safeguard the product during transport and storage. Yet. in today's fiercely competitive and interconnected world. companies increasingly view packaging as a critical tool for creating memorable and distinctive brand experiences that resonate with consumers globally. When a consumer encounters products on a supermarket shelf. all their senses are engaged. processing information both conscious...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Packaging Design with Personality for Small Brands
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Packaging
Un Barco
A course by Un Barco
Josefina Hernalz and Tomás Fernandez are the creative directors of Un Barco, a graphic design studio specializing in brand design and packaging. They share a passion for simplicity and printed editions and are known for being meticulous in every aspect of their projects, from materials, textures, and formats to the inks and printing methods they use.
Some of their most notable projects are packaging for jewelry, ceramics, cosmetics, and food products, and branding for cafés, cocktail bars, and restaurants. Their creations have been published in magazines and publications like Mindsparkle magazine, Inspo finds, BranD Magazine, Novum magazine and Sandu Publishing.
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- 2,142 students
- 14 lessons (1h 31m)
- 9 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
