Packaging Design with Personality for Small Brands
A course by Un BarcoGraphic Design Studio
A course by Un Barco, Graphic Design Studio
Learn how to create a graphic universe and design packing that is unique, creative, and affordable
Product packaging plays an important role in key interactions with consumers, so it needs to convey the brand’s personality by itself and create unique experiences. Learn about the ins and outs of packaging design and the creation process with the well-known graphic design studio Un Barco–experts in brand design and packaging. Learn how to design creative packaging using different printing techniques and formats with the studio’s creative directors Josefina Hernalz and Tomás Fernandez. Build a graphic universe and give it personality using the colors, inks, and materials of your choice to create a unique, eye-catching packaging design that fits in your budget.
What will you learn in this online course?
14 lessons & 9 downloads
What will we do in the course?
1 minute, 18 seconds
What is packaging and what types are there?
5 minutes, 52 seconds
Key packaging missions
7 minutes, 18 seconds
Supports and printing systems
6 minutes, 34 seconds
The Brief
8 minutes, 29 seconds
The mood board
7 minutes, 21 seconds
What's included in this course?
Start the course with an introduction from Josefina and Tomás who tell you about how their experience shapes the way they approach a project. They talk about how the studio has grown over the years and show you some of their influences and references in the design world.
Then, learn everything you need to know to create a successful packaging product. Learn some of the tricks of the trade used in the Un Barco approach and discover what materials and printing method they prefer at the studio. To give you a better idea, they explain their work methodology for packaging projects by showing you one of their favorite branding projects.
Discover two essential tools that help you fully understand your client and gather the information you need to get started: the brief and the mood board. Josefina and Tomás also give you some advice on how to make both mirror what you want the packaging to express.
Next, learn how to create a unique graphic universe that conveys your brand’s personality and enriches your project. Josefina and Tomás give you some tips on how to choose the right typography and create color palettes. Use these elements to enhance the materials and formats you’ve chosen and bring your graphic universe to life in the form of a unique, creative packaging design. To end the course, the pair gives you some parting advice on the best way to present your project and use it to build your personal portfolio.
What is this course's project?
Create the packaging for a product family including the typography and color palette that complement the brand identity and the design of the package itself.
Projects by course students
Who is this online course for?
Graphic design professional or students who want to learn how to design successful, creative packaging for brands while on a budget.
Requirements and materials
You need to know basic graphic design concepts and be familiar with Adobe Illustrator.
The materials for this course include some basic tools such as pencils, sketch paper, a ruler or tape measurer, and a computer with Adobe Illustrator.
Reviews
- 8 months ago
Curso está maravilhoso, muito didático e cheio de conteúdo legal . Estou amando
- fabio_nunPLUS11 months ago
Curso bem didático e direto.
- 1 year ago
Tiene contenido de calidad.
- 1 year ago
Great course!
- 1 year ago
As a self tought before I get training this course has been great becouse now I know what to follow to avoid more time editing and having designs go their on way becouse of being in a hurry to finish. I can say I give it a 10 out of ten the presentation style takes away anxiety ,pressure and fear of the unknown.
I fount I could relate with the challenges that the course teachers also meet with as proffesionals.
Some of their most notable projects are packaging for jewelry, ceramics, cosmetics, and food products, and branding for cafés, cocktail bars, and restaurants. Their creations have been published in magazines and publications like Mindsparkle magazine, Inspo finds, BranD Magazine, Novum magazine and Sandu Publishing.
Content
- U1
Introduction
- Presentation
- Influences
- What will we do in the course?
- U2
Introduction to packing
- What is packaging and what types are there?
- Key packaging missions
- Supports and printing systems
- U3
Know our client and the needs of the project
- The Brief
- The mood board
- U4
The project kitchen
- Choice of format
- Sketching
- Typographic and color selection
- Creation of the graphic universe and the prototype
- Assembling originals for printing
- How to show our project in an attractive way
- FP
Final project
- Design of packaging with personality for small brands
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is aimed at people with intermediate graphic design skills who want to deepen their knowledge in visual identity, branding, and professional packaging.
Basic graphic design skills and familiarity with design software like Adobe Illustrator or Photoshop are recommended.
You’ll learn how to create visual identities, design professional packaging, select materials and printing methods, build portfolios, and apply branding strategies for small brands and startups.
The course covers creating visual identities, packaging design, material selection, printing systems, and portfolio development for brand and entrepreneur projects.
You’ll need access to a computer, design software like Adobe Illustrator or Photoshop, basic sketching materials, and internet access to explore inspiration on digital platforms.
The course guides you through documenting and presenting identity, branding, and packaging projects, teaching photography and writing techniques to enhance your professional portfolio.
Yes, you’ll learn how to choose materials and printing methods like screen printing and offset, considering technical, economic, and sustainability factors for each project.