Typographic Design for Logos

The sketch

A course by Elias Mule , Graphic designer and art director

Graphic designer and art director. Adolfo López Mateos, Mexico.
Joined September 2016
99% positive reviews (161)
3,209 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

About the video: The sketch

Overview

“Do not underestimate the importance of sketches, they help us to train the eye and understand the shapes precisely. Clearly defining each part of our letters will avoid the frustration of deciphering it with the vector. ”

In this video lesson Elias Mule addresses the topic: The sketch, which is part of the Domestika online course: Typographic Design for Logos. Learn a method to make custom letters for a brand and apply them in the creation of authentic logos.

Partial transcription of the video

“Sketch Since we did some experiments and came up with something which we are happy with in our previous sketch in digital way, we can make an enlarged print to focus on all the details that will require us to be thorough to define them. Then it would be useful to expand it to a legal size. Sometimes I print it up to tabloid size to get more detail, but this may be enough. Let's be clear that the process of defining the logo doesn't end until it ends. Even here seeing it enlarged, we can find details that can be improved. For example, here I made some notes in my impression, where I see this...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Typographic Design for Logos

  • Level: Beginner
  • 99% positive reviews (161)
  • 3209 students
  • 5 units
  • 15 lessons (1h 57m)
  • 11 downloads
  • Category

    Calligraphy & Typography, Design
  • Software

    Adobe Illustrator
  • Areas

    Branding & Identity, Logo Design, Typography, Typography Design

Elias Mule

Elias Mule
A course by Elias Mule

Teacher Plus
Graphic designer and art director

Elías Mule firmly believes in design as a powerful tool to communicate and connect with people on both an aesthetic and functional level. After working for ten years for creative agencies, he decided to become a full-time freelancer and dedicate himself to what he loves most: creating concepts that tell a story and giving a lot of love to details.

He has worked with people from different parts of the world developing projects such as logos, packaging, and complete branding systems for various fields.


  • 99% positive reviews (161)
  • 3,209 students
  • 15 lessons (1h 57m)
  • 19 additional resources (11 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Typographic Design for Logos. Design, Calligraphy, and Typography course by Elias Mule

Typographic Design for Logos

A course by Elias Mule
Graphic designer and art director. Adolfo López Mateos, Mexico.
Joined September 2016
  • 99% positive reviews (161)
  • 3,209 students