Typographic Design for Logos
The sketch
A course by Elias Mule , Graphic designer and art director
About the video: The sketch
Overview
“Do not underestimate the importance of sketches, they help us to train the eye and understand the shapes precisely. Clearly defining each part of our letters will avoid the frustration of deciphering it with the vector. ”
In this video lesson Elias Mule addresses the topic: The sketch, which is part of the Domestika online course: Typographic Design for Logos. Learn a method to make custom letters for a brand and apply them in the creation of authentic logos.
Partial transcription of the video
“Sketch Since we did some experiments and came up with something which we are happy with in our previous sketch in digital way, we can make an enlarged print to focus on all the details that will require us to be thorough to define them. Then it would be useful to expand it to a legal size. Sometimes I print it up to tabloid size to get more detail, but this may be enough. Let's be clear that the process of defining the logo doesn't end until it ends. Even here seeing it enlarged, we can find details that can be improved. For example, here I made some notes in my impression, where I see this...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typographic Design for Logos
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Category
Calligraphy & Typography, Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Logo Design, Typography, Typography Design

Elias Mule
A course by Elias Mule
Elías Mule firmly believes in design as a powerful tool to communicate and connect with people on both an aesthetic and functional level. After working for ten years for creative agencies, he decided to become a full-time freelancer and dedicate himself to what he loves most: creating concepts that tell a story and giving a lot of love to details.
He has worked with people from different parts of the world developing projects such as logos, packaging, and complete branding systems for various fields.
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- 3,209 students
- 15 lessons (1h 57m)
- 19 additional resources (11 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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