Typographic Design for Logos

A course by Elias Mule
Graphic designer and art director. Adolfo López Mateos, Mexico.
On Domestika since 09/19/2016
, Graphic designer and art director

Learn a method to make custom letters for a brand and apply them in the creation of authentic logos

  • Spanish with subtitles in English
  • 100% Positive reviews (3)
  • 243 students
Typographic Design for Logos

Learn a method to make custom letters for a brand and apply them in the creation of authentic logos


Spanish with subtitles in English
  • 100% Positive reviews (3)
  • 243 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 15 Lessons (1h 57m)
  • Available from the app
  • Spanish, English, Portuguese, German
  • Unlimited access forever


Creating logos using only letters can be a great challenge and Elias Mule is an expert in succeeding at it. A graphic designer and art director, Elias is a fan of brands that can say a lot with little and is passionate about aesthetics, but also about functionality. For this reason, his career has led him to design himself some of the fonts for the logos he creates, to achieve authenticity and the exact shape he has in mind.

In this course, discover how to design fonts to create original logos that reflect the personality of each brand. Go through the whole creative process step by step, from the pencil sketch to the final delivery to the client. In short, this is an opportunity to learn how to empty your ideas in the form of letters with the help of a professional in the field.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The essential
  • U3
    U3. Define the path
  • U4
    U4. Pencil and vector
  • U5
    U5. Delivery
  • FP
    FP Final project
View details

Start by learning about Elias Mule's career, as he tells you how important it was for him to gain experience in agencies before becoming a full-time freelancer. Discover his influences as well as some resources that have nurtured his learning in the field.

Then, analyze global brands, trends, and the relevance of type logos in branding. Learn about the anatomy of typography and how to take advantage of the basic concepts to give an original touch to your proposals. Before working on paper, see some optical tricks that will help you understand how visual perception works in the creation of letters to achieve uniformity and harmony.

Next, practice how to work with a brief and how to align your design decisions to the needs of the client. In addition, work on your creativity to always be inspired no matter what project you are on.

In the last unit, put into practice some sketching techniques to explore different ways of conceiving your idea and learn how to perform quality vectorization with digital tools. Finally, Elias gives you some tips on how to present and deliver your proposal in a professional way.

What is this course's project?

Design a logotype proposal with fonts created by you, from the planning to the final delivery.

Who is it for?

This course is for graphic designers who want to expand their typography knowledge and who want to give a touch of authenticity to their projects.

What you need

To take this course you will need to have basic notions about graphic design, branding, and the use of Adobe Illustrator.

You will also need to have the following materials: pencil, ruler, eraser, bond paper, tracing paper, and a scanner.


Reviews

243 Students
3 Reviews
100% Positive ratings

Elias Mule

A course by Elias Mule

TeacherPro
Graphic designer and art director

Elías Mule firmly believes in design as a powerful tool to communicate and connect with people on both an aesthetic and functional level. After working for ten years for creative agencies, he decided to become a full-time freelancer and dedicate himself to what he loves most: creating concepts that tell a story and giving a lot of love to details.

He has worked with people from different parts of the world developing projects such as logos, packaging, and complete branding systems for various fields.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
    • What will we do in the course?
  • U2

    The essential

    • The guy is enough!
    • Basic concepts
    • The eye commands
    • Hit the pencil!
  • U3

    Define the path

    • A well-posed problem is half the solution
    • Inspiration
  • U4

    Pencil and vector

    • Sketches
    • Digital retouch
    • The sketch
    • From paper to vector
  • U5

    Delivery

    • The letter manifests
    • A functional logo
  • FP

    Final project

    • Typographic Design for Logos

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Typographic Design for Logos. A Design course by Elias Mule

Typographic Design for Logos

A course by Elias Mule
Graphic designer and art director. Adolfo López Mateos, Mexico.
On Domestika since 09/19/2016
  • 100% Positive reviews (3)
  • 243 students