Typographic Design for Logos

Overview

“When I started to make letters, I was frustrated because the characters did not look equivalent to each other, it is because I did not know that they are not built only with a grid and mathematical criteria. Creating letters is playing with optical illusion, and there are a few tricks to keep in mind to achieve uniformity. I share some of them here, although every rule has its exception. ”

In this video lesson Elias Mule addresses the topic: The eye commands, which is part of the Domestika online course: Typographic Design for Logos. Learn a method to make custom letters for a brand and apply them in the creation of authentic logos.

Partial transcription of the video

“The eye commands You already know some terms. Now I will share with you some optical rules that will help you build harmonious and uniform compositions. At first I concentrated on being guided by mathematical rules, but I discovered that there are optical rules to achieve this equivalence. Let's see them. As I mentioned before, it is important to maintain uniformity in the letters and achieve harmony defining all its parts, the proportion, the contrast, the angles, the finials, the curves and the counterforms. And defined this, we already have a font style, We only transmit it to the other ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typographic Design for Logos

• Level: Beginner
• 99% positive reviews (166)
• 3376 students
• 5 units
• 15 lessons (1h 57m)
• 11 downloads

• Category

  Calligraphy & Typography, Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Logo Design, Typography, Typography Design