Editorial Portraiture: Light and Creativity
Art direction
A course by Natalia Gw , Fashion and portrait photographer
About the video: Art direction
Overview
“In this lesson I want to give you the best tips of recursion to create homemade photography sets but that look super professional. In my portfolio I have photos of campaigns and l ookbooks for clients with funds such as fabrics, rugs, curtains or papers. Our goal will be to create an set to match with a background and props easily accessible.”
In this video lesson Natalia Gw addresses the topic: Art direction, which is part of the Domestika online course: Editorial Portraiture: Light and Creativity. Learn how to create photographic portraits; from idea, to shoot, to Photoshop.
Partial transcription of the video
“Art direction Now I'll show you how to do art direction sets which look professional based on resourcefulness. I have photos of campaigns and lookbooks for clients with backgrounds such as fabric, rugs, curtains and paper and even street walls. Our goal is to build a set that meets the standards of these references with accessible backgrounds and props. Join me to see how I do it. I try to organize the space depending on what I've brought, a rack for the clothes, I organize the model and make-up artist in the space so that the shoot goes smoothly. The first element I consider for my art dir...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Editorial Portraiture: Light and Creativity
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Category
Photography & Video -
Areas
Digital Photography, Fashion Photography, Photography, Portrait Photography, Studio Photography

Natalia Gw
A course by Natalia Gw
Natalia Gw was born in Bogotá, Colombia, where she studied photography. Afterward, she specialized in portrait and fashion photography. Currently, her work shifts between the editorial and commercial world, which has allowed her to work with clients like Netflix, Missoma, and local fashion designers and artists.
In her photographs, she transports her models to surrealistic places. Her purpose is to convey the message behind each image in the best possible way and exalt its beauty. You can find Natalia’s work on Instagram and on her website.
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- 8,006 students
- 14 lessons (2h 12m)
- 20 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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