Introduction to Brush Lettering
Replicating Champion's logotype: A Different Approach
A course by James Lewis , Lettering Artist
About the video: Replicating Champion's logotype: A Different Approach
Overview
“In this lesson, I’ll breakdown the Champion logotype. I'll use this second logo painting to explain why and how each and every logo is unique and how to approach new logos. This other logo is clearly more calligraphic which will imply a different way of holding the brush. It will also be easier to paint. I don't know if you can visualize it, but it seems the C was clearly drawn whilst the remaining letters were probably painted. In general, calligraphic logos give the brand prestige and class. ”
In this video lesson James Lewis addresses the topic: Replicating Champion's logotype: A Different Approach, which is part of the Domestika online course: Introduction to Brush Lettering. Learn how to use brush pens and lettering brushes to create letters, words, and phrases.
Partial transcription of the video
“Replicating Champion's Logotype: A Different Approach Welcome back. In this lesson we'll be painting one more logo, and that's the Champion logo. I chose this one because it's a very much different logo to the Coca-Cola logo we just painted. They're both script logos, but, as you can see, the style and the way the brush is painted out is very, very different. What's interesting about it is that you have the hand-lettered C that's quite geometric and the remainder of the letters are very much calligraphy with these beautiful, flowing shapes. To start off, we'll fill in this shape here with t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Brush Lettering
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Category
Calligraphy & Typography -
Areas
Hand Lettering, Lettering

James Lewis
A course by James Lewis
James Lewis is a multidisciplinary British artist, specializing in calligraphy and lettering, with clients such as Pepsi, Amazon, Montblanc, the BBC and more. He's well-known on both Instagram and TikTok with a combined following on both apps of over 1.5 million.
He began his career as a digital logotype & lettering designer but slowly transitioned from designer to artist by focusing on calligraphy and painting. His passion for letters, social media understanding, and a handcrafted approach have formed the basis of his career.
James has exhibited his art and taught lettering workshops all around the world.
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- 17 lessons (2h 28m)
- 10 additional resources (6 files)
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- Audio: English
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- Level: Beginner
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