Introduction to Brush Lettering
Replicating Coca Cola’s logotype - The Paint Brush
A course by James Lewis , Lettering Artist
About the video: Replicating Coca Cola’s logotype - The Paint Brush
Overview
“In this lesson, I’ll breakdown a famous logo in detail and show you how I would paint it for practice. I'll talk about how I would approach the logo and help you visualize it was brush strokes first. Different brushes for different parts of this logo have been refined so it is not true to the original calligraphy. We'll talk about twisting the brush to achieve curves and about refining the edges using the background color or gesso. ”
In this video lesson James Lewis addresses the topic: Replicating Coca Cola’s logotype - The Paint Brush, which is part of the Domestika online course: Introduction to Brush Lettering. Learn how to use brush pens and lettering brushes to create letters, words, and phrases.
Partial transcription of the video
“Welcome back. So in this lesson, we're going to be painting the Coca-Cola logo. In the previous lesson, we got everything prepared. So on our easel here, we have a Prep logo. We're going to be using three different brushes for this. We're going to be using number five, which we've used before. And also the number three, And the number one. With this logo, we're going to be trying to achieve as much precision as possible. So whereas we have the thick strokes here, we'll be using the number five as we've done before. And for some of the thin strokes and the more details, we're gonna be using ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Brush Lettering
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Category
Calligraphy & Typography -
Areas
Hand Lettering, Lettering

James Lewis
A course by James Lewis
James Lewis is a multidisciplinary British artist, specializing in calligraphy and lettering, with clients such as Pepsi, Amazon, Montblanc, the BBC and more. He's well-known on both Instagram and TikTok with a combined following on both apps of over 1.5 million.
He began his career as a digital logotype & lettering designer but slowly transitioned from designer to artist by focusing on calligraphy and painting. His passion for letters, social media understanding, and a handcrafted approach have formed the basis of his career.
James has exhibited his art and taught lettering workshops all around the world.
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- Level: Beginner
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