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    From followers to customers: How to convert interactions into real sales
    Latest blog post

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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cherry_berry

cherry_berry

@cherry_berry

Berlin, Germany

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  • Teacher Plus
    Maddy Bellwoar Maddy Bellwoar @maddybellwoar Amsterdam, Netherlands
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    13,537
    • Traditional illustration
    • Fine Arts
    • Witcher 3 - Gouache "Travel Sketchbook" . Traditional illustration, Gouache Painting, Painting, and Sketchbook project by Maddy Bellwoar - 04.26.2022
    • Gouache-style Digital Environment Paintings. Digital Illustration, Digital Painting, Traditional illustration, Painting, and Naturalistic Illustration project by Maddy Bellwoar - 04.25.2022
    • Nature Sketchbook in Gouache. Traditional illustration, Painting, Gouache Painting, Naturalistic Illustration, and Sketchbook project by Maddy Bellwoar - 04.25.2022
    • QUIET - Gouache Series. Traditional illustration, Painting, Gouache Painting, Naturalistic Illustration, and Fine Arts project by Maddy Bellwoar - 04.25.2022
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    Lari Arantes Lari Arantes @lariarantes Artista Visual . Ilustradora freelancer Rio de Janeiro, Brazil
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    22,976
      • Sonhar é entrever realidades possíveis. Traditional illustration, Arts, and Crafts project by Lari Arantes - 06.10.2022
      • 1000 Alunos Domestika. Traditional illustration project by Lari Arantes - 04.28.2022
      • Não minta pra mim // Eu jogo tarot. Traditional illustration project by Lari Arantes - 04.11.2022
      • Programa Mais Cor Por Favor. Watercolor Painting, and Traditional illustration project by Lari Arantes - 08.31.2021
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      Pepita Sandwich Pepita Sandwich @pepitasandwich illustrator, author, cartoonist. New York, United States
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      8,508
      • Traditional illustration
      • Fine Arts
      • Women move mountains . Traditional illustration, Editorial Design, and Comic project by Pepita Sandwich - 10.31.2019
      • Womb Stories - Bodyform. Traditional illustration, and Advertising project by Pepita Sandwich - 09.30.2020
      • How to Travel in Time for New Yorker Magazine. Traditional illustration, Editorial Illustration, and Comic project by Pepita Sandwich - 03.26.2021
      • Faraway Sisterhood  - Contiki. Traditional illustration, Comic, and Content Marketing project by Pepita Sandwich - 03.07.2020
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      Becky Cas Becky Cas @beckycas Freelance Illustrator Herisau, Switzerland
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      29,891
      • Traditional illustration
      • Sketching
      • Totally Kawaii. Traditional illustration project by Becky Cas - 05.30.2022
      • Cute Foods Around Town. Traditional illustration project by Becky Cas - 05.26.2022
      • CASETiFy Collab. Traditional illustration project by Becky Cas - 03.18.2022
      • My First Trip. Traditional illustration project by Becky Cas - 03.18.2022
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      Alai Ganuza Alai Ganuza @alaiganuza Artista plástico, retratos, ilustración Biscay, Spain
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      21,737
      • Traditional illustration
      • Fine Arts
      • My (optional) final project: Paint expressive eyes for vibrant portraits.. Painting, Traditional illustration, and Oil Painting project by Alai Ganuza - 10.18.2022
      • My project for course: Painting Eyes with Oil for Vibrant Portraits. Painting, Oil Painting, Portrait Drawing, and Traditional illustration project by Alai Ganuza - 10.18.2022
      • Hands/Manos [EN-ES]. Traditional illustration, Fine Arts, Painting, Sketching, Portrait Drawing, Oil Painting, Digital Painting, and Color Theor project by Alai Ganuza - 07.19.2022
      • Mi proyecto / My project [EN/ES]. Fine Arts, Painting, and Oil Painting project by Alai Ganuza - 01.03.2022
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      Camilo Castaño Quinchía Camilo Castaño Quinchía @dibujosdecamilo Dibujo, escribo, leo, bailo, amo. Mexico City, Mexico
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      6,342
      • Comic
      • Drawing
      • Jardín interior  — Mi proyecto del curso 'Dibujo para el autoconocimiento'. Traditional illustration, Comic, and Drawing project by Camilo Castaño Quinchía - 10.10.2022
      • Casa Manada — Mural. Painting project by Camilo Castaño Quinchía - 04.20.2022
      • Lao Tse — Cómic. Pencil Drawing project by Camilo Castaño Quinchía - 12.06.2021
      • Grieta — Cómic. Pencil Drawing project by Camilo Castaño Quinchía - 12.12.2021
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      Redmer Hoekstra Redmer Hoekstra @redmer Elst, Netherlands
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      20,263
        • Stages of the final project from my course. Drawing project by Redmer Hoekstra - 02.04.2021
        • Animal music. Drawing project by Redmer Hoekstra - 06.26.2020
        • Several drawings . Drawing project by Redmer Hoekstra - 06.26.2020
        • More drawings. Drawing project by Redmer Hoekstra - 06.26.2020
      • Teacher Plus
        Jean Mallard Jean Mallard @jemableu Illustrateur París, France
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        3,655
        • Traditional illustration
        • Fine Arts
        • L'arbre sans fin. Traditional illustration project by Jean Mallard - 02.14.2022
        • Constantine. Traditional illustration project by Jean Mallard - 02.14.2022
        • Le jardin sur le toit. Traditional illustration project by Jean Mallard - 02.14.2022
        • Le vieux qui lisait des romans d'amour. Traditional illustration project by Jean Mallard - 02.14.2022
      • Teacher Plus
        Ingela P Arrhenius Ingela P Arrhenius @hello_ingela Stockholm, Sweden
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        8,988
        • Traditional illustration
        • Sketching
        • My project for course: Style Exploration for Illustration. Vector Illustration, Drawing, Digital Illustration, Children's Illustration, and Digital Drawing project by Ingela P Arrhenius - 10.03.2023
        • My project in Vintage Illustration for Engaging Children’s Books course. Editorial Design, Paper Craft, Bookbinding, Children's Illustration, Narrative, and Children's Literature project by Ingela P Arrhenius - 01.25.2022
        • OMM Design. Design, and Traditional illustration project by Ingela P Arrhenius - 11.19.2021
        • Wallpaper for Photowall. Traditional illustration project by Ingela P Arrhenius - 11.19.2021
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        Ruth Wilshaw Ruth Wilshaw @ruthwilshaw Houston, United States
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        26,871
        • Traditional illustration
        • Fine Arts
        • My project for course: Fantasy Landscapes with Watercolor & Gouache. Fine Arts, Painting, Watercolor Painting, Naturalistic Illustration, and Gouache Painting project by Ruth Wilshaw - 11.18.2022
        • My project in Painting Atmospheric Landscapes with Gouache course. Traditional illustration, Painting, and Gouache Painting project by Ruth Wilshaw - 11.20.2021
        • Magical Landscapes. Painting, and Traditional illustration project by Ruth Wilshaw - 11.19.2021
        • Gouache Landscapes. Gouache Painting project by Ruth Wilshaw - 01.25.2021
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        Daniel Torrent Riba Daniel Torrent Riba @danielitorrent Ilustrador de literatura infantil, juvenil y adulta, prensa y publicidad. Imparto talleres de ilustración en varias escuelas, en catalán, castellano, Inglés e italiano. Como pintor he expuesto en España, Italia, Francia, Hungría, México y Estados Unidos. Barcelona, Spain
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        11,247
        • Traditional illustration
        • Pencil Drawing
        • Mi Proyecto del curso: Dibujo expresivo de la figura humana: explora formas y colores. Fine Arts, Pencil Drawing, Drawing, Portrait Drawing, Realistic Drawing, Figure Drawing, and Gouache Painting project by Daniel Torrent Riba - 12.24.2021
        • Expressive figure. Traditional illustration, Pencil Drawing, Gouache Painting, Fine Arts, Painting, and Figure Drawing project by Daniel Torrent Riba - 12.17.2021
        • Mi Proyecto del curso: Ilustración expresiva trazo a trazo. Drawing, Pencil Drawing, Traditional illustration, Children's Illustration, Editorial Design, Stor, board, Narrative, and Colored Pencil Drawing project by Daniel Torrent Riba - 03.05.2021
        • Creatividad. Drawing, Pencil Drawing, Editorial Illustration, and Traditional illustration project by Daniel Torrent Riba - 02.22.2021
      • Teacher Plus
        Pedro Correa Pedro Correa @pedrocorrea Florianópolis, Brazil
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        4,323
          • Pearl Jam London 2022. Traditional illustration, Design, Graphic Design, and Poster Design project by Pedro Correa - 07.07.2022
          • Eddie Vedder Los Angeles 2022. Traditional illustration, Design, and Poster Design project by Pedro Correa - 02.01.2022
          • Personal works III. Traditional illustration project by Pedro Correa - 09.21.2021
          • Japanese Nonsense. Traditional illustration project by Pedro Correa - 09.21.2021
        • Teacher Plus
          Jenny Adam Jenny Adam @ronkiponk Hamburg, Germany
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          7,392
          • Editorial Illustration
          • Traditional illustration
          • Mein Kursprojekt: Moderne Urban Sketching-Techniken in Mixed Media. Traditional illustration, Painting, Architectural Illustration & Ink Illustration project by Jenny Adam - 01.11.2022
          • Paintings from Ouessant. Painting, Acr, lic Painting, Traditional illustration, and Fine Arts project by Jenny Adam - 08.05.2021
          • Editorial Illustrations. Traditional illustration, Digital Illustration, Editorial Illustration, and Social Media Design project by Jenny Adam - 08.05.2021
          • Portraits. Traditional illustration project by Jenny Adam - 08.05.2021
        • Teacher Plus
          Kate Sutton Kate Sutton @suttonkate Ambleside, United Kingdom
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          57,833
          • Traditional illustration
          • Fine Arts
          • My project in Illustrated Life Journal: A Daily Mindful Practice course. Fine Arts, Sketching, Creativit, Drawing, and Sketchbook project by Kate Sutton - 06.28.2021
          • Birds of Portland. Traditional illustration project by Kate Sutton - 09.05.2020
          • Puzzle Design. Traditional illustration project by Kate Sutton - 03.04.2020
          • Rainbow puzzle. Traditional illustration project by Kate Sutton - 05.04.2020
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          Ramona Wultschner Ramona Wultschner @ramonnelli Neuss, Germany
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          36,552
          • Digital Painting
          • Color Theory
          • Final Project: Atmospheric Scenes in Procreate: Paint with Color and Light. Traditional illustration, and Digital Illustration project by Ramona Wultschner - 01.26.2022
          • Plain Air. Gouache Painting, and Painting project by Ramona Wultschner - 12.19.2021
          • Dragons, Mermaids and other fantasy creatures. Traditional illustration, Character Design, Painting, and Digital Illustration project by Ramona Wultschner - 12.19.2021
          • Childrensbook - Emma. Traditional illustration, and Children's Illustration project by Ramona Wultschner - 12.19.2021
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          Diego Catalan Amilivia Diego Catalan Amilivia @diego_catalan Madrid, Spain
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          363,245
          • Traditional illustration
          • Retrato Digital. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.08.2018
          • Pintura Retrato. Painting project by Diego Catalan Amilivia - 02.06.2018
          • Bodegones. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.06.2018
          • Ilustración . Traditional illustration, and Painting project by Diego Catalan Amilivia - 02.05.2018
        • Teacher Plus
          David Kimura David Kimura @dkimura1 Mexico City, Mexico
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          23,195
          • Design
          • Photography
          • Libro Museo Tamayo. Editorial Design project by David Kimura - 09.04.2015
          • Libro Yuri Zagorin: ZD+A. Editorial Design project by David Kimura - 11.04.2015
          • Libro Las torres de Ciudad Satélite. Editorial Design project by David Kimura - 11.04.2014
          • La casa de Luis Barragán. Editorial Design project by David Kimura - 12.04.2011
        • Teacher Plus
          Wil Huertas Wil Huertas @uuily Bogota, Colombia
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          8,365
          • Design
          • Photography
          • REDISEÑO BOCAS x DUUSS DESIGN STUDIO. Editorial Design, Graphic Design, and Art Direction project by Wil Huertas - 03.24.2023
          • Catálogo Del Portillo 2022. Editorial Design, Graphic Design & Interior Design project by Wil Huertas - 10.11.2022
          • YELLOW BOOK: My Course Project: Designing a Professional Magazine with Adobe InDesign. Art Direction, Editorial Design, Graphic Design, Information Design, and Communication project by Wil Huertas - 11.18.2021
          • BOCAS Magazine. Art Direction, Editorial Design, Graphic Design, T, pograph, and Design project by Wil Huertas - 03.10.2021
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          Sergio Ortiz Sergio Ortiz @sergioortiz_87 Diseñador gráfico Senior Barcelona, Spain
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          31,357
          • Design
          • Photography
          • GAME. Design, Art Direction, Br, ing, Identit, Editorial Design, Graphic Design, T, and pograph project by Sergio Ortiz - 05.18.2020
          • Historia de la Tipografía. Design, Editorial Design, Graphic Design, T, and pograph project by Sergio Ortiz - 05.28.2014
          • The Rock and Elvis Presley. Design, Editorial Design, Graphic Design, and Packaging project by Sergio Ortiz - 02.07.2014
          • II Congreso Internacional de Nanotecnologia. Br, ing, Identit, Design, and Graphic Design project by Sergio Ortiz - 08.10.2014
        • Teacher Plus
          Pablo Abad Pablo Abad @pabloabad Dirección de arte, Diseño Gráfico, Diseño Editorial Madrid, Spain
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          8,728
          • Design
          • Traditional illustration
          • Lovely the mag #4. Art Direction, Editorial Design, and Graphic Design project by Pablo Abad - 02.16.2015
          • Simply the mag #4. Art Direction, Editorial Design, and Graphic Design project by Pablo Abad - 02.09.2015
          • Oculto mag. Art Direction, Editorial Design, and Graphic Design project by Pablo Abad - 01.12.2015
          •  Lovely The Mag Issue#3. Art Direction, Design, Editorial Design, and Graphic Design project by Pablo Abad - 12.10.2014
        • Teacher Plus
          Fabric Fabric @holafabric Diseñadora de indumentaria y textiles Buenos Aires, Argentina
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          24,732
          • Fiber Arts
          • The sewing box magazine . Arts, Crafts, and Fiber Arts project by Fabric - 08.08.2021
          • Mila Kartei Fall Winter 2021. Design, and Fiber Arts project by Fabric - 04.19.2021
          • Mollie Makes magazine Issue 128 . Design, and Fiber Arts project by Fabric - 04.19.2021
          • Colaboración junto a la ilustradora Josefina Schargo . Fiber Arts project by Fabric - 04.19.2021
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          Sorie Kim Sorie Kim @soriekim Los Angeles, United States
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          200,573
          • Design
          • Game Development
          • 30 Day Challenge . Ink Illustration project by Sorie Kim - 04.29.2021
          • Demos. Design, and Drawing project by Sorie Kim - 01.20.2021
          • Sketchbook. Drawing project by Sorie Kim - 01.20.2021
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          Sarah van Dongen Sarah van Dongen @sarahvandongenillustration Amsterdam, Netherlands
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          119,474
            • AWW Magazine. Traditional illustration project by Sarah van Dongen - 01.01.2021
            • Flow magazine. Traditional illustration project by Sarah van Dongen - 09.01.2020
            • Adobe coloring page. Traditional illustration project by Sarah van Dongen - 05.30.2020
            • The neighbourhood surprise . Children's Illustration project by Sarah van Dongen - 04.22.2021
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            Ilaria Ranauro Ilaria Ranauro @ilariapops Illustrator Berlin, Germany
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            30,728
              • My Kawaii Planner. Digital Illustration, Drawing, Design, Character Design, and Product Design project by Ilaria Ranauro - 05.27.2025
              • Kawaii Magnets. Digital Illustration, Drawing, Character Design, Accessor, and Design project by Ilaria Ranauro - 05.27.2025
              • Puddle & Lettuce - The Treehouse. Digital Illustration, Drawing, Art Direction, Children's Illustration, and Character Design project by Ilaria Ranauro - 05.27.2025
              • Bao & Mango sticker sheet. Digital Illustration, Drawing, Arts, Crafts, and Character Design project by Ilaria Ranauro - 05.27.2025
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              Owen Davey Owen Davey @owendaveydraws Freelance Illustrator Worthing, United Kingdom
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              13,744
              • Photography
              • Film, Video & TV
              • The Parthenon Frieze. Digital Illustration, Editorial Illustration, Traditional illustration, and Vector Illustration project by Owen Davey - 09.09.2020
              • Wildlife From My Window. Digital Illustration, Editorial Illustration, Traditional illustration, and Vector Illustration project by Owen Davey - 05.10.2020
              • Mythopedia.com. Digital Illustration, Traditional illustration, and Vector Illustration project by Owen Davey - 03.11.2020
              • MOFT Laptop Stand. Digital Illustration, Traditional illustration, and Vector Illustration project by Owen Davey - 02.10.2020
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              Príncipe del Crochet Príncipe del Crochet @principe_del_crochet Tejedor Ovalle, Chile
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              101,704
              • Character Design
              • Fiber Arts
              • PINO. Fiber Arts project by Príncipe del Crochet - 01.14.2021
              • ACEBO. Fiber Arts project by Príncipe del Crochet - 01.14.2021
              • AMANITA. Fiber Arts project by Príncipe del Crochet - 01.14.2021
              • PENNYWISE . Fiber Arts project by Príncipe del Crochet - 01.13.2021
            • Teacher Plus
              Paloma Valdivia Paloma Valdivia @lapalomavaldivia Ilustradora y autora de libros Tulsa, Chile
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              6,679
              • Traditional illustration
              • Comic
              • Google Doodle, día Nacional de Chile 2017. Editorial Illustration, and Traditional illustration project by Paloma Valdivia - 11.30.2020
              • The New York Times, El paseo del puma, EEUU 2019. Editorial Illustration, and Traditional illustration project by Paloma Valdivia - 11.30.2020
              • La Jardinera, Fondo de Cultura Económica, Chile 2018. Editorial Illustration, Traditional illustration, and Children's Illustration project by Paloma Valdivia - 11.30.2020
              • Mural para stand de Chile, Bologna Children Book Fair 2019. Design, Editorial Illustration, and Children's Illustration project by Paloma Valdivia - 11.30.2020
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              Jorsh Peña Jorsh Peña @jorshpena ilustrador / arte Tijuana, Mexico
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              13,369
              • Traditional illustration
              • Character Design
              • Happy Fun Corp. Traditional illustration project by Jorsh Peña - 09.30.2020
              • Adobe Lat. Traditional illustration, Digital Illustration, and Vector Illustration project by Jorsh Peña - 05.04.2020
              • Quarantine & Chill. Traditional illustration, Digital Illustration, and Vector Illustration project by Jorsh Peña - 03.30.2020
              • GQ Mexico and Latin America - March 2020. Traditional illustration, Digital Illustration, and Vector Illustration project by Jorsh Peña - 03.18.2020
            • Teacher Plus
              Puño Puño @puno Medellín, Colombia
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              857,950
              • Traditional illustration
              • Photography
              • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
              • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
              • Class notes. Traditional illustration project by Puño - 03.08.2017
              • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
            • Teacher Plus
              Pau Masiques Pau Masiques @paumasiques Monterrey, Mexico
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              3,681
              • Traditional illustration
              • 31 days 31 drawings 2021. Traditional illustration project by Pau Masiques - 07.25.2021
              • Fetafeo . Traditional illustration project by Pau Masiques - 05.01.2020
              • My Course Project: Introduction to Illustrated Printmaking with Procreate. Traditional illustration project by Pau Masiques - 02.12.2021
              • Stories with recipes to eat better!. Traditional illustration project by Pau Masiques - 09.01.2019
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