Introduction to Strategic Branding
A course by Marcelo Sapoznik, Graphic designer and advertiser
Learn the fundamentals to build a solid successful brand step by step
A brand is a set of promises that consumers believe in, and building one requires focus, passion, persistence, and fundamentally, commitment.
Marcelo Sapoznik has more than 30 years of experience designing and developing brands and, in this course, you will go through the process of building all types of brands, see their essential components, and the links with the consumer that will allow you to create a successful and truly unique brand.
What will you learn in this online course?
17 lessons & 8 downloads
- 97% positive reviews (108)
- 2,712 students
- 17 lessons (1h 36m)
- 8 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
By the end of this course, you will have covered the necessary concepts for building a brand. Create your own brand strategy model based on the one created by Marcelo.
Projects by course students
Who is this online course for?
This course is aimed at all those who need to understand what a brand is, what its function is, what type of brands exist, and who want to create a successful brand in a practical way.
Requirements and materials
No previous knowledge is required, but you will need to have access to information about the brand you will work with during the course to carry out the tasks at the end of each step.
Reviews
Marcelo Sapoznik
A course by Marcelo Sapoznik
Marcelo Sapoznik is a graphic designer and publicist who graduated from the Escuela Panamericana de Arte and professor at the University of Buenos Aires in the career of Graphic Design. He has been designing for over 30 years and his experience focuses on designing brand identities, both for commercial companies and non-profit institutions.
Some of the companies that have hired his services for strategic development and brand implementation are Supermercados Disco, Banco Bansud, Banco Credicoop, SPM Tim Galeno Life, and Telecom.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in the course?
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U2
Introduction and basic concepts of Branding
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Essential components of a brand
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Benefits of a strong brand
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Strategic management
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U3
The Current Brand and the Desired Brand
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Organize for success
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The current brand
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The market
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The clients
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Brand personality
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U4
Communicate the desired brand
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Positioning
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The product as a whole
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Corporate culture
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Contact points
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Trademark communications
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Follow-up and conclusions
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FP
Final project
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Introduction to Strategic Branding
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to create, manage, and position strong brands using strategic methodologies, branding tools, visual identity design, and effective communication for institutions, products, services, and personal brands.
The course is designed for people with intermediate knowledge of design or marketing, but it’s also great for anyone wanting to deepen their understanding of brand strategies. You don’t need to be an expert, but a basic familiarity with design concepts is recommended.
All you need is an interest in branding, internet access, and basic knowledge of graphic design or marketing. No specific degrees or advanced professional experience are required.
The course covers visual identity, strategic thinking, brand development, branding methodology, identity systems, positioning, market research, corporate culture, communication, and real-world successful branding cases.
You’ll learn step-by-step methodologies for building brands, analysis tools like the Brand Asset Valuator, market segmentation, mood boards, brand value pyramids, and strategic positioning techniques.
The course guides you through designing coherent visual identities—from typography and graphic elements to creating complete systems for product, service, or institutional brands.
Yes, the concepts and methods are adaptable for building and enhancing corporate brands, personal brands, products, services, and place branding.
Ótimas e importantes abordagens de um jeito direto, sem complicações dando uma visão geral do que compõe uma gesão de marca. Ótimo Curso e Ótimo professor. Nota 1000.
Excelente curso!
Entrega de estrategias e formas de usar o branding de forma prática
Recomendo
Amei o curso! Uma linguagem bem simplificada e totalmente possível de compreender.
Amei o curso! Uma linguagem bem simplificada e totalmente possível de compreender. Me ajudou muito, e agora me sinto mais preparada para construir novas marcas ao longo da minha carreira.
Este curso es excelente como introducción al branding estratégico. En una hora y media no se puede profundizar en todos los procesos, pero el profesor consigue transmitir una estructura clara y completa. Es un buen punto de partida para quienes quieran entender cómo funciona el branding desde una visión estratégica.