How to Design Creative Packaging That Sells Your Brand

From thinking big to asking the right questions, learn the dos and don’ts of designing creative packaging for your brand

Packaging is one of those things that can easily get overlooked. We are so focused on the actual product, we forget that packaging plays its own important role in appealing to our consumers, communicating the brand’s identity, and persuading them to purchase our product over the many others on offer.

In fact, packaging is often the very first point of interaction between a consumer and a brand, helping them to form a first impression before they have even opened the box. An attractive, eye-catching design is therefore essential—but packaging must do more than look good. It also has a functional role to play, protecting the product and communicating key information in a user-friendly way.