Design

10 Free Online Design Classes for Professionals

Experts share creative resources and shed light on techniques for working with packaging, printed formats, and branding

These design classes will guide you through the different stages of your projects. Not only will you discover resources that will help you in your search for ideas, but you will also get to grips with techniques that guarantee professional results.

Every skill is valuable, from channeling your creativity to demonstrating your professionalism. Below, you’ll find classes about packaging projects, print media, and brand conceptualization. Or, if you prefer, you can also explore different methods for presenting to a client. There is so much to discover about the world of design.

10 Free Online Design Classes for Professionals 1

To access each free class, all you need to do is click on the red title. Enjoy!

Free Class: Brand Elements

James Eccleston believes in taking a clear and methodical approach for thinking conceptually about digital branding strategy, proving how this approach creates more powerful and cohesive brands.

In a constantly evolving digital ecosystem, designers have to continuously adapt their approach as new platforms and formats emerge. In the race to stay up to date, they risk becoming visual “doers” rather than conceptual thinkers. Adaptability is key, however, the true purpose of a designer is to communicate a brand’s vision through shape and color to best connect them with their audience.

In this video lesson, taken from James’ Domestika course, Brand Strategy for Online Platforms, he presents the different elements that you will use to create brand communications, such as a strategic value system, brand values, and a style guide.

Designers have to continuously adapt their approach as new platforms and formats.
Designers have to continuously adapt their approach as new platforms and formats.

Free Class: What Is a Good Logo?

Finding a balance between simplicity and uniqueness is one of the biggest challenges in graphic design, one that Sagi Haviv excels at. Over the years, the New York-based designer has created iconic logos for the US Open Tennis Championships, Harvard University Press, Conservation International, and many more.

In this video lesson, taken from Sagi’s Domestika course, Logo Design: From Concept to Presentation, he examines what makes a good logo and discusses common misconceptions about them.

Sagi Haviv examines what makes a good logo and discusses common misconceptions about them.
Sagi Haviv examines what makes a good logo and discusses common misconceptions about them.

Free Class: Presentation Do’s and Dont's

Remember a time when you had to sit through a never-ending presentation filled with charts, text, and weird animated transitions? Chances are you do. But do you remember anything about what the presentation was about? The way we present information greatly influences how much of it is absorbed, which is why presentation design is an art in and of itself.

This video lesson is part of the course Principles of Presentation Design and Katya analyzes some good and bad practices of presentation design that you can apply to any kind of presentation you’re working on.

The way we present information greatly influences how much of it is absorbed.
The way we present information greatly influences how much of it is absorbed.

Free Class: Defining The Brand Project

If you’re a budding art director, filled with ideas and searching for the right tools and techniques to create unique brand identities, then you've come to the right place. To achieve success, it is important to understand what the client wants and what is needed. That’s why a brief is essential when it comes to creating any visual identity.

In this video lesson, Linus Lohoff shares basic briefing questions that you can use for your next brand project, which will help you understand what you want to do. This class is taken from Linus’s Domestika course, Art Direction for Creative Visual Branding.

For an art director to achieve success, it is important to understand what the client wants and what is needed.
For an art director to achieve success, it is important to understand what the client wants and what is needed.

Free Class: Brainstorming, Finding Creative Concepts

Packaging is usually the first interaction a consumer has with a brand. This is why packaging design has the power to elevate the product inside it: packaging needs both an insightful creative concept and a flawless execution.

In this video lesson, Marion Bretagne explains how to brainstorm conceptual and creative ideas for your next packaging project, with a particular focus on the experience that you will be creating for the consumer. This class is taken from Marion’s Domestika course, Creative Packaging Design.

Packaging design has the power to elevate the product inside it.
Packaging design has the power to elevate the product inside it.

Free Class: What Do We Need to Ask

The right invitation can set the stage for an event and prepare guests for what's to come. By incorporating color, texture, and other visual elements, you can stir up excitement.

In this video lesson, Sarah Lewis goes through the briefing document and explores the different questions the designers should ask themselves before meeting with a client to discuss an invitation design project. These preliminary steps will help you to generate ideas that fit with your client’s brand identity. This class is taken from Sarah’s Domestika course, Introduction to Invitation Design: From First Brief to Final Print.

The right invitation can set the stage for an event and prepare guests for what's to come.
The right invitation can set the stage for an event and prepare guests for what's to come.

Free Class: Theory of Typography

Perhaps one of the most unifying concepts of presentation design is its diversity. In other words, just about everyone needs to know how to create presentations on just about everything. Katya Kovalenko reminds us just how much you can say without words.

While the importance of typography is often overlooked, it plays a critical role in presentation design: we are communicating information and we want it to be easy to read and pleasant to look at. In this video lesson, taken from Katya’s Domestika course, Presentation Design: Create a Professional Template, she covers basic typography terms and shares rules for pairing and combining different fonts.

Katya Kovalenko reminds us just how much you can say without words.
Katya Kovalenko reminds us just how much you can say without words.

Free Class: Applications - Branding Capabilities

Whether you’re an emerging brand or a creative looking to share your work with the world, print-on-demand dropshipping allows you to monetize your creativity with almost no startup costs. Using the dropshipping model, when you sell a product via your online shop a third party has it printed and shipped directly to the customer.

In her Domestika course, Print-on-Demand for Creatives: Design and Sell Your Own Products, Rocio Carvajal helps you get to grips with the print-on-demand dropshipping platform, Printful. In this video lesson, she will show you how to customize your packaging, from adding your logo to the packaging and accompanying note, to positively impact customer experience, brand awareness, and usability.

Print-on-demand dropshipping allows you to monetize your creativity with almost no startup costs.
Print-on-demand dropshipping allows you to monetize your creativity with almost no startup costs.

Free Class: Visual Hierarchy Principles

Katya Kovalenko specializes in creating graphic visuals that help companies communicate what their product is about. She is an expert in decoding complex information in simple and beautiful ways.

In this video lesson, Katya talks about the basic principles of design and layout that can be applied to almost any project. She’ll talk about size, color, and contrast, and discuss the principles of similarity and proximity. This class is taken from Katya’s Domestika course, Graphic Visualization: Telling Complex Stories through Simple Images.

Katya Kovalenko specializes in creating graphic visuals that help companies communicate what their product is about.
Katya Kovalenko specializes in creating graphic visuals that help companies communicate what their product is about.

Free Class: Composition

Graphic designer Abraham Lule uses typography to put the lettering at the forefront of his logos and designs. Originally from Mexico, the NYC-based designer’s typographic designs are known for their bold colors and contrast, collaborating with prominent restaurants and labels throughout the food and restaurant industry.

In this video lesson, Abraham makes a brief introduction of what a composition is and talks about different kinds of composition. This class, taken from the course Typography Essentials for Design, will encourage you to think outside the commercial compositions and use it as a parameter as well as to make design decisions

Graphic designer Abraham Lule uses typography to put the lettering at the forefront of his logos and designs
Graphic designer Abraham Lule uses typography to put the lettering at the forefront of his logos and designs

These classes are free to follow until June 10, 2021. If you’d like to refer to the material after this date, you can sign up for the relevant Domestika course.

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